Barcelona City Council | Capital humà

These professionals advise and assist clients who live from their public image, whether they are artists, athletes, celebrities, pop stars or any other type of public activity. Participate in the design of their external image, expression, attitudes and abilities that are most suitable to convey their identity and values to the public.

• Help the client define his/her public image, the values to be projected and messages to be disseminated.
• Identify the client's physical characteristics, expression, attitudes and skills.
• Draw up the fact sheets, forms and tools required to establish the kind of image to be used to project the desired values and messages.
• Create the graphic and visual concept on behalf of the client, using the appropriate tools and resources.
• Request the services and products required to implement client image changes from the relevant technical partners (stylists, hairdressers, speech therapists, nutritionists, etc.).
• Coordinate the implementation of the required changes.
• Manage and produce all aspects required to achieve the best possible projection of the client's values and message across any actions and public activities he/she has to partake in.
• Accompany the client in any public activities and presentations to be performed and help him/her meet his/her communication objectives.
• Train the client in any aspects he/she must manage in an independent manner or on his/her own account.
• Audit quality levels and the level of excellence achieved in the transmission of values and messages for every action and activity carried out.

Regulated training and graduates

• Certificat de Professionalitat de la Família Imatge personal: Assessoria integral d'imatge personal (Nivell 3)
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Personal and Corporativa Image Consultancy
• Grau: Publicitat i relacions públiques

Complementary training

Other specific skills

Customer orientation: Level 3

Leadership: Level 3

Flexibility and change management: Level 3

Planning and organisation: Level 2

Self-confidence: Level 3

Communication: Level 3

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Physical well-being and personal image

People related to the field of physical well-being and personal image are interested in carrying out activities aimed at the care, maintenance and improvement of one's image and physical condition. These activities entail personal contact with the client, offering a service that takes into account their needs, as well as their tastes and preferences. Activities that represent this field include advising and the application of aesthetic, cosmetic and physical treatments.

Specialist in social protocol and social skills

Style and Fashion Advisor

Group image consultant

Beauty advisor

Wedding planner

• Other features

  The public image consultant, in addition to drawing up an advisory schedule for the client, must also carry out its follow up. Will sometimes work for this person indefinitely, assisting him/her in all aspects of his/her public life. Can also lend his/her services to record labels, political parties, sports clubs, etc., depending on his/her area of speciality and the type of client.

• Human resources and equipment

  These professionals work with technicians who help them to implement the group image plan.
  They may be stylists, designers, makeup artists, experts in oral communications, etc.