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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
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Other denominations

Consultor/a de màrqueting interactiu i relacional

Description

These professionals coordinate companies' interactive relationship marketing strategies, a new form of communication based on the use of new technologies such as, for example, the internet. They are responsible for determining the best interactive formula to get the message across to the consumer. There are many options, including sending personalised emails, mobile phone text messages and interactive television, among others. Interactive relationship marketing coordinators work with a multidisciplinary team made up of creatives who come up with the message, programmers who design the format of the message and relational database management experts who analyse consumer profiles. Interactive relationship marketing strategies make it possible to establish, over the course of several years, loyalty between the company and consumer by offering direct and personalised service. To achieve this goal, professionals who work in this field have to handle computerised relational databases which contain extensive information about current and potential customers. Thanks to the technology, relationship marketing coordinators can forecast the behaviour of customers and launch more effective promotions.

Tasks

  • Determine the interactive relationship marketing strategy:
    Meet with client company representatives to effectively define the message that they wish to transmit and establish fundamental aspects of the campaign. The coordinator of relational interactive marketing should maintain periodic contact with the client company to inform them of the evolution of the project and carry out possible changes upon request of the client.
    Meet with the team formed by creatives, designers, programmers and experts in relational databases so as to establish the guidelines of the campaign and operating procedures.
    Fix objectives for the campaign, such as the rise in sales, the loyalty of a certain profile of clients or the presentation of a new product.
    Define how to gain consumer information: via existing lists on the market, or via an agreement with the client company, for whom the campaign is carried out.
    Determine the most suitable technologies and technical support for reaching the consumer: text messages, interactive TV, email, etc.
  • Control and manager consumer information and organise said information in a database:
    Provide database experts with guidelines so that they can effectively carry out consumer analysis and build consumer profiles from contrasted data.
    Analyse database information so as to identify different client profiles.
    Determine which is the sector with most commercial potential, so as to optimise resources in that sector.
  • Produce the communication plan using the information obtained:
    Design marketing strategies that will be applied to messages that will be sent to clients.
    Undertake a daily customised follow-up, and if necessary, also of available data in order to reach conclusions.
    Draft periodic reports to check the results of a marketing and market research campaign.
  • Ensure that commercial projects are carried out in accordance with current regulations on direct and interactive marketing, such as the LOPD (Personal Data Protection Act) and the LSSI (Law on Information Society Services and Electronic Commerce)
  • Manage the implementation of CRM projects (Consumer Relationship Management) in the company.


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Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
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Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE