Technical Demonstrator; Demonstrator of Foodstuff Products

The Demonstrator Technician has the mission of showing customers the characteristics and applications of the company's products for which he/she works, of supporting the sales or marketing department, and with the aim of giving added value to the product that it sells (for example, new presentations or uses of the product). Additional responsibilities include managing and solving technical problems related to the product being sold.

• Attend to clients in order to meet their requests, always in a pleasant manner and with the intention of obtaining their loyalty and increasing the sales resulting from the sales activity.
• Align their actions with the company's objectives and strategies.
• Collect the specifications of the type of sales activity that the sales or marketing department wants to implement. In some cases, design the activity, and in other cases, follow the guidelines established by the person in charge of the activity.
• Study the product that must be presented in order to determine its specific characteristics (for example, sensory attributes, raw materials used, technical properties, etc.) and be able to highlight them during the demonstration, in other words, show the improvements that can differentiate it from other similar products offered by the competition.
• Collaborate on the applications of the product that will then be presented when the departments involved test them during the sales activity (sales, marketing, quality, research and development, financial, management).
• Coordinate the visits to clients or demonstrations with the sales department.
• Travel around based on the schedules drawn up by the sales department.
• Prepare the tools and machinery necessary for the presentation.
• Carry out demonstrations at the client's facilities or at the location pre-arranged by the sales department; for example, in front of visitors that stop by the stand, in the case of trade fairs. In general, their representative is a member of the client's purchasing, R&D or quality department.
• Provide clarification and answer questions during and after the demonstration.
• Can provide information to the company on the clients' needs and/or market trends.
• Attend training courses and research the specific new developments of the sector, as well as the trends related to the demand of a certain client group.
• Provide technical support to the rest of the company's salespersons.

Regulated training and graduates

• Professionalism Certificate: Kitchen (Level 2)
• Certificat de Professionalitat de la Família Hoteleria i Turisme: Rebosteria (Nivell 2)
• Professional Training Course(s) in the field of Hotel and Tourism Sector - Intermediate Level: Kitchen and food
• Professional Training Course (s) in the field of Food Industries - Intermediate Level: Production of food products
• Professional Training Course(s) in the professional family of Food Industries - Advanced Level: Process and quality in the food industry

Complementary training

Other specific skills

Analytical thought: Level 1

Orientation within reach: Level 3

Initiative: Level 3

Customer orientation: Level 1

Flexibility and change management: Level 2

Communication: Level 2

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Home chef

Chef

Kitchen chef

Personal trainer

Butcher

• Work hours

  Full or part-time, adapted to the business hours of the customer, and the time required to solve the customer's problems.

• Salary

  Between 16.674 and 25.367 euros (annual gross salary). Median: 20.566 euros annum gross. This figure is orientative and is conditioned by the size of the company and the individual's qualifications.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Professional category

  Technician

• Initial investments

  Instruments required and the products used in demonstrations are commonly under the responsibility of the company that hiring the Demonstrator Technician. Preparations for commercial campaigns tendered to clients are generally undertaken by the same company, using their own resources, it is therefore not necessary that the technical demonstrator has their own facilities or machinery.