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Previz Creative Director


Pre-production creative directors - digital environments carry out their work within the initial creative phase for audiovisual products: they oversee the work of the artists who define the creative side of the product (features, contents and technical and formal aspects). They also write the technical script (in which all of these aspects are laid out), create sequences and digital shots, make layouts (composites of still images in which key features such as backgrounds, characters, the montage of scenes and others are defined) and animatics (mock-up animation that is used as to test the timing and duration of the product). They also direct the work of the artists tasked with rendering the proposed ideas. Their role is artistic, not technical in nature, and is totally unrelated to the film or audiovisual product's shooting and postproduction phases. When they and their team have completed their work, the people ultimately responsible for integrating it into the final product are the digital production engineer, the technical director - digital processes, the visual effects supervisor and even the director of photography. As such, it is important that they work in collaboration with these professionals.


  • Oversee pre-production creative work.
    Lead the work of the team of previsualisation artists.
    Oversee the writing of the technical script, including the sequences and shots.
    Create the 2D storyboard (define shots, still images, frames and animation notes).
    Create the animatics, which serve as an animated mock-up of what the final product is going to be like.
    Create the animation layouts (composites of still images in which key features such as backgrounds, characters, the montage of scenes and others are defined).
    Supervise the creation of elements to be integrated in the audiovisual product: define the elements to be integrated into the production with the help of all of the models and mock-ups created during the previsualisation phase, including storyboards, animatics, and more.
    Supervise the people responsible for carrying out the creative work (both outlines and colour) and object modelling (meshes and textures) using computer software.
    Supervise the artists responsible for taking care of the virtual movements of the camera. Select virtual lenses.
  • Define the processes for integrating the creative work into the final product.
    Design the shots so as to achieve the effects of real, traditional camera equipment.
    Outline how pre-production creative work should be produced and edited in order to be properly integrated into the final product.

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