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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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Cultural Services Director


The leisure and cultural tourism director applies business management techniques to specific problems of the leisure and culture sector. This is a professional who is able to manage teams and apply strategic planning, as well as communication and marketing techniques, in the field of cultural services. Their work brings together creative ability, sector knowledge and business management skills.


Heads the economic and financial management
  • Controls the budget management of the business project.
    Administer the financial resources.
    Verify all company accounting.
    Knows the possible sources of financing for cultural tourism.
Manages human resources.
  • Hires employees based on the company's needs.
  • Turns to possible technical services or staff for specific actions.
Develops marketing strategies and creates cultural products and services.
  • Continuously updates their knowledge on trends in the fields of tourism, leisure and culture.
  • Analyses cultural and tourism resources in the area.
  • Takes into account the imperatives of the market, the competition, cultural policies in force, etc.
  • Knows and uses techniques to promote heritage.
Designs the cultural and tourism products they offer
  • Adapts their products to the public at which these are aimed.
  • Ensures that their proposals are correctly disseminated, using suitable means of promotion.
Uses the assessment and control of the quality of their products as tools for achieving competitiveness in the market.

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Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE