Barcelona City Council | Capital humà

The cultural events director is responsible for designing and executing events (openings, shows, performances, etc.) created as a medium of communication that gives visibility to a company or institution. The quality of work depends both on the creativity of their proposals and their skill in organising all initiatives and resources that are involved in producing the event.

• Analyse customer needs and draw up cultural proposals and events as promotional media.
• Define and draw up cultural event programming using specific criteria.
  Set communication targets.
  Design the dissemination of a corporate image based on the event.
  Consider potential audience.
  Plan the advertising of the event and the promotional campaign.
• Design the cultural event, marrying the creative brief, communication targets and budget available.
• Manage resources for the staging of the event.
  Conduct an analysis of what is needed to complete the project.
  Responsible for managing the budget available for the project.
  Carry out a technical analysis of possible issues.
  Organise the necessary human resources (organisation, security, maintenance, services, etc.).
  Oversee contacts with the suppliers of articles and services required (staging, performances, audiovisuals, decoration, catering, etc.).
  Contact the guests who will be attending the event.
• Draw up a report evaluating the results of the event.

Regulated training and graduates

• Professional Training Course(s) in the field of Socio-cultural and Community Services - Advanced Level: Organisation of social and cultural events
• Certificat de professionalitat de la Família professional Arts i artesania: Assistència a la direcció tècnica d'espectacles en viu i esdeveniments (Nivell 3)
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Comunicació cultural
• Grau: Publicitat i relacions públiques
• Grau: Periodisme
• Grau: Gestió hotelera i turística
• Grau: Turisme
• Grau: Turisme i oci
• Grau: Humanitats
• Grau: Humanitats i estudis culturals

Complementary training

Other specific skills

Creativity: Level 3

Planning and organisation: Level 3

Networking: Level 2

Negotiation: Level 1

Communication: Level 2

Commitment to the organisation: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Logistics

The planning, organisation, control and carrying out of logistics and administrative tasks are the focus of people who work in the field of logistics. Activities in the field of logistics include the organisation and planning of supply, storage, production and distribution systems, taking inventories, controlling stock and estimating production, as well as the organisation and/or carrying out of the administrative tasks necessary for the implementation of these activities. Knowledge of organisation, control and management techniques is essential for carrying out these activities.

Director of communication

Hotel Public Relations

Product manager

Director of a tourist and cultural services company

Cultural Heritage Coordinator

• Work hours

  The schedule is normally full-time and requires great flexibility.

• Salary

  Average annual gross wages are some 35,000 euros.