Shop sales assistant; sales promoter; sales adviser

These professionals are responsible for advising customers, evaluating their cultural needs and offering them the products (mainly books, music, videogames or films) that most meet their demands. These products do not generally require a specific technical background. One of their main goals is to expand and consolidate the client base who visit the establishment, supplying and selling products and providing quality, personalised service. Professionals are usually expected to take good care of their appearance and be approachable. These professionals usually report to the store manager or section manager.

• Greet and serve customers when they come into the shop. Identify their needs by asking any necessary questions to find out exactly what products customers want, insofar as is possible.
• Study the technical specifications of cultural products and have a thorough knowledge of their features, so as to be able to promote and sell them more effectively.
• Counsel and advise customers, offering different alternatives, and generally acting as a cultural guide.
• Prepare products, wrap them and close sales.
• Deal with complaints and issues within their remit, passing on any they cannot resolve to the relevant manager.
• Oversee and monitor product stock. Additionally help with inventorying products and detecting products that need restocking.
• Replenish stocks on shelves and counters..
• They may sometimes be responsible for ordering new stock of products and receiving these products when they arrive.
• They may take on the role of manager or section manager when these figues are absent.

Regulated training and graduates

• Minimum compulsory education
• Professionalism Certificate: Sales activities (Level 2)
• Professionalism Certificate: Local tourism promotion and visitor information (Level 3)
• Certificat de Professionalitat de la Família Hoteleria i Turisme: Venda de productes i serveis turístics (Nivell 3)
• Professional Training Course(s) in the field of Trade and Marketing - Intermediate Level: Trade activities
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance
• A-levels

Complementary training

Other specific skills

Learning and use of knowledge: Level 1

Initiative: Level 2

Commitment to the organisation: Level 1

Concern for order and quality: Level 2

Customer orientation: Level 1

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Logistics

The planning, organisation, control and carrying out of logistics and administrative tasks are the focus of people who work in the field of logistics. Activities in the field of logistics include the organisation and planning of supply, storage, production and distribution systems, taking inventories, controlling stock and estimating production, as well as the organisation and/or carrying out of the administrative tasks necessary for the implementation of these activities. Knowledge of organisation, control and management techniques is essential for carrying out these activities.

Shop assistant

Tourist and/or leisure guide

Information point officer

Trip manager

Telesales operator

• Work hours

  There is a wide variety of options for this occupation, where hours are concerned, because these largely depend on the area where the establishment is situated (shopping centre, city centre or peripheral neighbourhood), as well as on the type of establishment (street stall, stall at a municipal market, etc.). The opening hours of commercial establishments are regulated by the Law on Business Hours, which sets forth the opening and closing hours for shops, as well as the public holidays on which establishments can open. The usual working hours of 40 hours a week can be done in intensive shifts (in the morning or afternoon) or split-shifts (morning and afternoon with a break at lunchtime). A lot of business is done on Fridays and Saturdays at this type of shops.

• Salary

  Salary range: between 13.658 and 17.095 euros annum gross. Median: 15.280 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Professional category

  Non-specialist staff