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Other denominations

Dissenyador/a de packaging


The industrial container designer is in charge of designing and technically developing any type of container for a liquid or solid product. They usually carry out projects for mass market companies in the following sectors: food, beverages, perfumery, cosmetics, hygiene, detergents, etc. During these projects, just as in projects for the graphic design of packaging, the marketing approach is very important. Based on certain industrial needs, specific objectives related to presence at the points-of-sale and certain demands related to logistics, communication and positioning, the designer will think up and create a container that meets all those parameters, strengthens the graphic image to be applied and emphasises the shelving of the points-of-sale.


  • Analysis of the project, company and market.
    Before starting the project, the designer analyses the briefing or document in which the design objectives are specified, the positioning of the product, client company and user, and, lastly, the most direct competition.
    Container projects usually have many conditions or requirements: industrial processes of the company itself, production materials, logistics and storage, transport, the content of the container and its characteristics, environmental sustainability, etc. The designer should know, and thus research, the project's objectives, ranging from ensuring that: the container can be perfectly stacked, it has a large enough face for the graphic images, it looks like it has more capacity than it actually does, it is ergonomic and has special usability, it is innovative in its dosing or in the opening of the container, etc.
  • Preliminary plan to design or prepare the first hypotheses.
    The container designer carries out different creative proposals with 3D renders and shows different views of the container which are necessary to understand the preliminary plans. frontal view, upper view, 3/4 view, etc.
    If necessary, they simulate a graphic image applied to the product, and also provide the first technical details as well as drawings limited with general measurements.
  • Design project.
    Once the way in which the work will be carried out is decided, they introduce possible finishing touches and carry out the technical project. During this phase, the materials usually presented are detailed drawings and set drawings, technical construction specifications and volume mock-ups, if necessary.
  • Monitoring of the project industrialisation.
    Monitor the industrialisation and pre-production (if it exists), resolve and carry out possible changes that may be needed.

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