Other denominations
Strategic Sales Manager
Description
Person responsible for leading and coordinating the marketing department of a tourist establishment. Independence from general management to ensure the market orientation of the organization. Meet annual objectives to improve the corporate image through optimum customer management and brand positioning. This responsibility is based on taking maximum advantage of the resources dedicated to publicity, promotions, joint ventures (strategic alliances between two or more organizations implying a trade agreement for joint long-term investment), merchandising (activities carried out in establishments aimed at reasserting or changing purchase patterns in favor of articles or services that are more profitable for the establishment) and other on-going commercial activities.
Tasks