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Strategic Sales Manager

Description

Person responsible for leading and coordinating the marketing department of a tourist establishment. Independence from general management to ensure the market orientation of the organization. Meet annual objectives to improve the corporate image through optimum customer management and brand positioning. This responsibility is based on taking maximum advantage of the resources dedicated to publicity, promotions, joint ventures (strategic alliances between two or more organizations implying a trade agreement for joint long-term investment), merchandising (activities carried out in establishments aimed at reasserting or changing purchase patterns in favor of articles or services that are more profitable for the establishment) and other on-going commercial activities.

Tasks

  • Define and plan of marketing strategies together with general management:
    - Development, planning, implementation and monitoring of the launch of new products and/or tourist services and strategic projects for the company.
    - Definition of the strategic lines marking product, prices, distribution and communication policies.
  • Drafting of the sales forecasts to establish commercial objectives.
  • Definition, execution, control and implementation of the marketing plan.
    - Study and analysis of the position of the organization on the tourist market to gain an understanding of products, services and the competition.
    - Analyze the potential demand and identify the characteristics and needs to be covered to detect strategic sectors for the organization.
  • Detect new business opportunities.
  • Develop, implement and control all organization campaigns to promote sales in different business units (services offered).
  • Coordination, collaboration and approval of mixed marketing strategies.
    - Definition of product/service
    - Pricing policy
    - Planning and deployment of distribution
    - Communication plan
  • Draft, control and manage the department budget, ensuring optimization of economic and human resources.
  • Manage, coordinate and contract department staff.
  • Follow-up online tools:
    - Identification of tools (website, distribution channels, user opinion websites...) and assess their adaptation.
    - Implement, maintain and update tools.
    - Detect new business applicable technology.
  • Analyze and measure the return and effectiveness of marketing activities.