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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
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Other denominations

Mobile Analyst; Mobile Application Analyst; Mobile Trafficker; Mobile Data Scientist; AppMarketer Lead (wide variation in job titles).

Description

An Expert in Mobile Positioning and Analysis incorporates the general marketing strategy in the mobile environment in the same way as is done in other digital channels, in order to optimise and enhance the ROI (Return on investment).


They are responsible for improving the visibility and the positioning of the mobile apps in the App store through ASO (App Store Optimisation) techniques. They also measure and analyse statistics and user behaviour according to the mobile channel used: native mobile apps developed for Android, iOS, BlackBerry, Windows Mobile, etc. platforms; the mobile version of the website; or through the web using mobile devices. The analysis of this information is used to be able to adopt the most suitable and effective marketing strategy in each case.


This technical profile normally works under the supervision of the marketing manager in large companies, while in smaller companies they work under the management team.

Tasks

- Define the promotion strategy to market an app and achieve the highest number of downloads possible using ASO (App Store Optimisation) techniques:
  • Identify targets in order to define the metadata of an app (such as ¿title¿, 'description' and 'keywords'), making them more attractive.
  • Perform a metric analysis of the competition (type and quality of their links, anchor texts, etc.) in order to make a comparison and, if necessary, suggest improvements for the app's marketing strategy.
  • Create attractive features (such as screenshots of the app)
  • Develop mobile advertising actions (such as mobile ads, loyalty campaigns, advertising based on geolocalisation, mMedia, etc.)
- Track the movements of users who visit and/or use the mobile applications using metric tools and mobile analysis models:
  • Define and analyse the KPIs according to the company and the specified targets, such as: total downloads, app users, active users, new users, track QRs, visit frequency, duration of visits, bounce, integration of users with other channels, ROI+ROAS, stickiness, leverage, feedback, etc.
  • Prepare reports on acquisitions and user analysis, interaction and repercussion on the business, involvement/interaction, etc. in order to suggest solutions, mainly in terms of positioning, to achieve the company's objectives.
  • Collaborate with the app¿s technical development team (developers/programmers, designers, etc.) to implement mobile marketing actions based on the results obtained.
- Define the promotion strategy to market an app and achieve the highest number of downloads possible using ASO (App Store Optimisation) techniques:
  • Identify targets in order to define the metadata of an app (such as 'title', 'description' and 'keywords'), making them more attractive.
  • Perform a metric analysis of the competition (type and quality of their links, anchor texts, etc.) in order to make a comparison and, if necessary, suggest improvements for the app's marketing strategy.
  • Create attractive features (such as screenshots of the app)
  • Develop mobile advertising actions (such as mobile ads, loyalty campaigns, advertising based on geolocalisation, mMedia, etc.)
  • Track the movements of users who visit and/or use the mobile applications using metric tools and mobile analysis models:
  • Define and analyse the KPIs according to the company and the specified targets, such as: total downloads, app users, active users, new users, track QRs, visit frequency, duration of visits, bounce, integration of users with other channels, ROI+ROAS, stickiness, leverage, feedback, etc.
  • Prepare reports on acquisitions and user analysis, interaction and repercussion on the business, involvement/interaction, etc. in order to suggest solutions, mainly in terms of positioning, to achieve the company's objectives.
  • Collaborate with the app¿s technical development team (developers/programmers, designers, etc.) to implement mobile marketing actions based on the results obtained.


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