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Regulations

In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
Get to know this occupation

Other denominations

Pharmaceutical product manager; Pharmaceutical market research manager

Description

This professional's mission is to manage the life cycle of one or more products, from the definition stage and launch until it is taken off the shelves, with the fundamental aim of maximising profits through sales. Their role begins with the search for business opportunites, and also includes coordinating market research and drawing up the marketing plan for the chosen product, which should feature the classic variables from the marketing mix (product, price, place and promotion), as well as producing sales forecasts and, lastly, organising the logistics and positioning the product on the market. Advertising, promotions, sponsorship, market research, merchandising and pricing are some of the tools they use in order to achieve their targets. The emergence of e-marketing at pharmaceutical companies represents a new dimension in this field. With a background in traditional marketing and part of the Marketing Department, to whose director they report, these specialists provide direct and interactive marketing solutions, setting and ensuring fulfilment of targets for each project.

Tasks

  • Create, define and implement the marketing plan for the company's product portfolio, following an analysis of market research carried out.
  • Perform market research in order to gauge trends in the performance of the company's products and those of the competition, thereby aiding the decision-making process.
  • Devise product penetration, image and promotion studies.
  • Perform research and commercial prospecting of existing or new products and study their market prospects.
  • Set targets and draw up sales forecasts under the supervision of the director of the department and the Management and in line with criteria related to the product, region or type of client, thereby aiding effective management of the logistic flows.
  • Control and keep track of the costs in the product line assigned to them, proposing and/or adapting suitable corrective measures in the event of deviations.
  • Train the sales team as to products and promotions laid out in the marketing plan and the strategies they should employ with customers.
  • Produce monthly reports for the Marketing Department.
  • Use and manage databases and market supplier panels.
  • Measure and analyse the performance of the marketing actions carried out.
  • Liaise with the other departments in the company.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE