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Regulations

In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
Get to know this occupation

Other denominations

Expert in Online Marketing, Expert in Online Commercialisation, Expert in e-Commerce

Description

This professional is in charge of planning the implementation of new technological tools to improve the management of all aspects of the company, developing a global and strategic vision of management and marketing tools derived from the new Internet era to improve the competitiveness of the companies or tourist destinations he or she works for.

Tasks

  • Analyse and evaluate the online presence of companies and organisations from the tourism sector, particularly in the field of online management and marketing.
  • Propose and explain the benefits of new online marketing and communication tools to companies and organisations from the tourism sector.
  • Analyse and evaluate the interactive communication tools employed by companies and organisations from the tourism sector, such as banners.
  • Analyse and propose the incorporation of online tools such as blogs, online videos, etc.
  • Analyse all of the data obtained through existing tools available to assess the effectiveness of online communication and marketing programmes, such as Google Analitycs.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE