Expert in Online Marketing, Expert in Online Commercialisation, Expert in e-Commerce

This professional is in charge of planning the implementation of new technological tools to improve the management of all aspects of the company, developing a global and strategic vision of management and marketing tools derived from the new Internet era to improve the competitiveness of the companies or tourist destinations he or she works for.

• Analyse and evaluate the online presence of companies and organisations from the tourism sector, particularly in the field of online management and marketing.
  
• Propose and explain the benefits of new online marketing and communication tools to companies and organisations from the tourism sector.
  
• Analyse and evaluate the interactive communication tools employed by companies and organisations from the tourism sector, such as banners.
  
• Analyse and propose the incorporation of online tools such as blogs, online videos, etc.
  
• Analyse all of the data obtained through existing tools available to assess the effectiveness of online communication and marketing programmes, such as Google Analitycs.
  

Regulated training and graduates

• Grau: Turisme
• Grau: Turisme i oci
• Grau: Gestió hotelera i turística
• Grau: Direcció hotelera
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Màrqueting
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunitats digitals
• Grau: Negocis i màrqueting internacionals
• Grau: Audiovisual i multimèdia
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Publicitat i relacions públiques
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Multimèdia
• Grau: Enginyeria multimèdia
• Grau: Continguts digitals interactius

Complementary training

Other specific skills

Flexibility and change management: Level 2

Creativity: Level 2

Learning and use of knowledge: Level 1

Planning and organisation: Level 2

Initiative: Level 2

Analytical thought: Level 2

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

Director of communication

Online advertising expert

E-commerce manager

Tourism product marketing and concept manager

Marketing consultant

• Work hours

  Full-time schedule, flexible.

• Salary

  Between 20,000 and 40,000 Euros per annum (gross), depending on experience and the area of the tourist sector (hotel chain, airline, consultancy, etc.).

• Professional category

  Technician