Barcelona City Council | Capital humàBarcelona City Council website

Home  > Job profiles





In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

Get to know this occupation

Other denominations

Internet category manager; E-shopper category manager


The mission of this professional, usually employed in the marketing department of a company that has electronic sale service channels, is to introduce and develop comprehensive management of a whole line of products or related services by Internet (for example, in the case of a large distribution chain: frozen food, soft drinks, juices, doughs, preserves, wine, dairy products, Christmas products, Mediterranean diet, etc.), frequently from different brands and suppliers. Each category is considered a separate business unit and, to optimize return, uses a series of business strategies such as the design of a specific distribution plan (merchandising), price and promotion strategies designed to meet consumer preferences, etc.


  • Analyze sources of information on the e-consumer, distribution, digital consumers and Internet brands and products.
  • Define categories and subcategories.
  • Make an inventory and analyze the position of the product line and its brands (in-depth).
  • Identify target sectors.
  • Design the distribution plan.
  • Organize the process for implementation of category management in an electronic distribution channel, coordinating the supplier-distributor relationship to collect data on user behavior.
  • Design diagnosis and provision plans, the specific pricing and promotions policy, customized promotions, etc.
  • Analyze the results for sales and returns.
  • Participate in the modification, change and withdrawal of products, etc.
  • Coordinate the company marketing and sales departments to introduce action plans in the areas where they are applicable.
  • Coordinate the strategy of the service channel with the people responsible for other sales service channels.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE