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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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Other denominations

Social and cultural tourism host.
Social and cultural tourism facilitator.


The cultural tourist mediator manages tourist and cultural resorts. Once these are identified as such, he/she takes care of the relevant analysis, classification and feasibility studies and, lastly, draws up a mediation proposal in the shape of project. This profile constitutes an attempt to move away from the traditional concept of tourist entertainer, making the latter into a professional able to operate in a more current context in line with new trends in tourism, with a novel and different approach to the wish of experiencing tourist attractions, without neglecting more standards experiences. This professional draws up and manages cultural, leisure and sports proposals and activities, acting as a mediator between the tourist attractions of a given area an the demand said area might generate in order to boost the relation between one and the other and thus further promote experimental tourist experiences in accordance with local settings. This involves a broad and in-depth analytical process, the goal of which is to identify more traditional or even mundane attractions which may in turn be converted into new, alternative ideas in terms of the approach to the attractions of a given area, whether these are being marketed or not.


  • Analyse the tourist attractions and infrastructures of a place and their scope, whether limited or large, in order to assess the prospects and feasibility of each of these. Liaising and mediating between agents involved in the location is a vital part of this role.
  • Consider the variables to be determined and the factors to be analysed such as, for example, what the aims of the venture is, what budget is available for a project, what facilities are available, what type of tourist would use the establishment, what area the establishment is located in and what type of establishment it is.
  • Create an activity proposal as part of a project, respecting diversity, travellers' leisure needs and the particularities of the establishment, as well as the expectations of all concerned.
  • Apply the actions specified in the project proposal, both in terms of management and implementation.
  • Inform visitors of the wide range of possibilities available.
  • Establish a system for assessing the results of actions and make adjustments if these do not meet the targets laid out in the project.
  • Budget costs and keep the operating books before, during and after the project.
  • Manage the resources selected in order to optimise their use.

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Ca n'Andalet

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Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE