Barcelona City Council | Capital humà

Social and cultural tourism host.
Social and cultural tourism facilitator.

The cultural tourist mediator manages tourist and cultural resorts. Once these are identified as such, he/she takes care of the relevant analysis, classification and feasibility studies and, lastly, draws up a mediation proposal in the shape of project. This profile constitutes an attempt to move away from the traditional concept of tourist entertainer, making the latter into a professional able to operate in a more current context in line with new trends in tourism, with a novel and different approach to the wish of experiencing tourist attractions, without neglecting more standards experiences. This professional draws up and manages cultural, leisure and sports proposals and activities, acting as a mediator between the tourist attractions of a given area an the demand said area might generate in order to boost the relation between one and the other and thus further promote experimental tourist experiences in accordance with local settings. This involves a broad and in-depth analytical process, the goal of which is to identify more traditional or even mundane attractions which may in turn be converted into new, alternative ideas in terms of the approach to the attractions of a given area, whether these are being marketed or not.

• Analyse the tourist attractions and infrastructures of a place and their scope, whether limited or large, in order to assess the prospects and feasibility of each of these. Liaising and mediating between agents involved in the location is a vital part of this role.
  
• Consider the variables to be determined and the factors to be analysed such as, for example, what the aims of the venture is, what budget is available for a project, what facilities are available, what type of tourist would use the establishment, what area the establishment is located in and what type of establishment it is.
  
• Create an activity proposal as part of a project, respecting diversity, travellers' leisure needs and the particularities of the establishment, as well as the expectations of all concerned.
  
• Apply the actions specified in the project proposal, both in terms of management and implementation.
  
• Inform visitors of the wide range of possibilities available.
  
• Establish a system for assessing the results of actions and make adjustments if these do not meet the targets laid out in the project.
  
• Budget costs and keep the operating books before, during and after the project.
  
• Manage the resources selected in order to optimise their use.

Regulated training and graduates

• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance
• Professionalism Certificate: Local tourism promotion and visitor information (Level 3)
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Travel Agencies and event management
• Certificat de Professionalitat de la Família Hoteleria i Turisme: Venda de productes i serveis turístics (Nivell 3)
• Professional Training Course(s) in the field of Socio-cultural and Community Services - Advanced Level: Organisation of social and cultural events

Complementary training

Analytical thought: Level 2

Learning and use of knowledge: Level 2

Creativity: Level 1

Planning and organisation: Level 2

Customer orientation: Level 2

Networking: Level 1

Communication: Level 3

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Logistics

The planning, organisation, control and carrying out of logistics and administrative tasks are the focus of people who work in the field of logistics. Activities in the field of logistics include the organisation and planning of supply, storage, production and distribution systems, taking inventories, controlling stock and estimating production, as well as the organisation and/or carrying out of the administrative tasks necessary for the implementation of these activities. Knowledge of organisation, control and management techniques is essential for carrying out these activities.

Trip manager

Information point officer

Tourist and/or leisure guide

Municipal tour operator

Cruise travel agent.

• Work hours

  The schedule can consist of 40 working hours, distributed depending on the programme and activities involved.

• Salary

  Salary usually ranges from around 18,000 to 30,000 euros gross per annum.