Barcelona City Council | Capital humàBarcelona City Council website

Home  > Job profiles

 

 Send

Enviar


Regulations

In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
Get to know this occupation

Other denominations

Online Planner

Description

Interactive media planning supervisors are responsible for designing a company's communication strategy, implementing all of the company's communication elements in the different online formats available, in order to carry out public relations and advertising campaigns. These professionals are also in charge of designing communication actions, adapting them to each online advertising format and, lastly, overseeing and optimising actions in order to achieve the company's marketing targets. These professionals must combine knowledge of interactive markets with commercial skills.

Tasks

  • Define the advertising strategy that must be carried out online.
  • Define the action plan.
  • Negotiate with different online media in order to establish strategic agreements (web portals, communication groups, specific websites, etc.).
  • Reach agreements with the different communication groups.
  • Purchase or establish different communication elements that need to be designed, from banners to overall collaboration agreements (closing agreements with telecommunications operators and web portals to achieve preferential treatment or product exclusivity, etc.).
  • Put into practice the technical part of all actions.
  • Supervise all actions.
  • Study the final results and analyse them with future campaigns in mind.


Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE