Barcelona City Council | Capital humà

This professional is in charge of developing the concepts, message and media for the promotion of tourist and leisure products and services. his/her work constitutes a tool which is fundamental to accessing different audiences, from different geographical areas and diverse with social and economic interests.

• Write and design contents for tourist promotion campaign and leisure activities.
  Analyse the campaign's potential target audience.
  Design the message with a view to the target markets and audience.
  Adapt the message to the format in which it is to be displayed.
  Develop promotional campaigns conceptually and visually.
• Select the most suitable format for different promotional content.
  Be aware of the features and advantages of the different formats (paper, display units, audiovisual, radio, computer-based, etc.)
• Negotiate and control prices and delivery via different promotional media or formats..
• Coordinate the execution of promotional campaigns.
• Manage campaign results.
  Analyse impact of campaigns.
  Redesign campaign content on the basis of the results and the competition.
  Assess and identify fundamental changes to design new contents in line with the progress of the market.

Regulated training and graduates

• Certificat de Professionalitat de la Família Comerç i Màrqueting: Assistència a la investigació de mercats (Nivell 3)
• Certificat de Professionalitat de la Família Comerç i Màrqueting: Gestió comercial de vendes (Nivell 3)
• Certificat de Professionalitat de la Família Comerç i Màrqueting: Gestió de màrqueting i comunicació (Nivell 3)
• Professional Training Course(s) in the field of Trade and Marketing - Advanced Level: Trade and Marketing
• Professional Training Course(s) in the field of Trade and Marketing - Advanced Level: Sales and commercial spaces management
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Travel Agencies and event management

Complementary training

Other specific skills

Creativity: Level 3

Analytical thought: Level 2

Negotiation: Level 3

Initiative: Level 3

Customer orientation: Level 3

Planning and organisation: Level 2

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Director of communication

Leisure facility manager

Fair Trade advisor

Commercial agent

Corporate Events Planner

• Work hours

  Full working day and schedules.

• Salary

  From 25.962 to 36.369 euros per annum gross. Median: 30.726 euros annum gross. This figure is for guidance purposes only and is linked to the characteristics of the project and the size of the company or institution.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Other features

  Must have an interest for consultancy work, communication and advertising media.

• Human resources and equipment

  It is advisable to have access to the minimum infrastructure required to manage the workload (personal computer, software, printer and access to a phone line).

• Initial investments

  1,500 euros.