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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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This professional is in charge of developing the concepts, message and media for the promotion of tourist and leisure products and services. his/her work constitutes a tool which is fundamental to accessing different audiences, from different geographical areas and diverse with social and economic interests.


  • Write and design contents for tourist promotion campaign and leisure activities.
    Analyse the campaign's potential target audience.
    Design the message with a view to the target markets and audience.
    Adapt the message to the format in which it is to be displayed.
    Develop promotional campaigns conceptually and visually.
  • Select the most suitable format for different promotional content.
    Be aware of the features and advantages of the different formats (paper, display units, audiovisual, radio, computer-based, etc.)
  • Negotiate and control prices and delivery via different promotional media or formats..
  • Coordinate the execution of promotional campaigns.
  • Manage campaign results.
    Analyse impact of campaigns.
    Redesign campaign content on the basis of the results and the competition.
    Assess and identify fundamental changes to design new contents in line with the progress of the market.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE