Barcelona City Council | Capital humàBarcelona City Council website

Home  > Job profiles





In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

Get to know this occupation

Other denominations

Expert in the definition, measurement and communication of critical indicators of the development of a company on the Internet.


The webmetrist is dedicated to defining suitable indicators to measure the impact of a company on the Internet.
The mission of the webmetrist it is to define, measure, communicate and update tools and methods (scorecard, balanced scorecards) that enable gaining a complete vision of the traffic, behavior and user profile, satisfaction, the service level offered, the customer life cycle, competitive framework or degree of achievement of the organization's objectives on the Internet.


  • Define a set of critical indicators to assess the degree of compliance with objectives of the organization in its electronic service channel.
  • Identify the internal and external information flows required to follow-up the indicators suggested.
  • Implement or supervise constant follow-up of the suggested indicators, pointing out any abnormal variations or parameters in relation to expected values.
  • Define the technical architecture of the process.
    Select the architecture and appropriate technical tools (use analysis, website data extraction, analytical CRM, business intelligence).
    Draft technical specifications.
  • Continuously retro-feed the indicator system.
    Continuously observe the operation of the sequence of commands and propose updates for the metrics depending on the results observed.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE