Shop Coordinator
Other denominations
Section manager; Area manager; Point-of-sale manager
Description
The shop coordinator is responsible for managing and coordinating the activity of a group of shops, either company-owned or franchised, within an assigned geographic area, with the aim of adapting the operation of each point-of-sale to the commercial policy established by the company's management. The objective is to increase the sales and profitability of each establishment under their responsibility, helping and advising those responsible for the establishments in the management and organisation of their shops (as regards stocks, purchases, accounting, etc.) and their teams (selection, training, management techniques, etc). They must also guarantee the cohesion of the distribution network in their area and ensure that both the company's image and the standards of visual presentation and marketing are properly observed. This professional profile is directly linked to work team management at the commercial scale and generally reports to the management team, sales management or retail management.
Tasks
- Manage and supervise various points-of-sale (locally, regionally or internationally, based on the company's need), especially with regard to team management at the sales level. Detect specific needs for improvement and inform their superior in this regard.
- Train the sales team of each shop in order to achieve the sales objectives set by General Management for their area of influence.
- Follow-up on the shops' sales budgets. Detect possible deviations and analyse the causes.
- Transmit the company's spirit, policy and culture to the staff of each establishment or point-of-sale.
- Supervise and manage the shops' stocks and monitor the incoming and outgoing of the items at the point-of-sale.
- Supervise and manage the work schedule for the staff of each establishment, in accordance with the shop manager.
- Detect anomalies at the establishments and communicate them to the person responsible within the company's structure.
- Prepare monitoring reports on the sales of the points-of-sale and on each member of the sales team.
- Carry out sales statistics for each establishment.
- Supervise and try to optimise, if applicable, the external and internal communication, both that which refers to various points-of-sale as well as to the internal structure of each.
- Directly select or participate in the selection process for new staff at each establishment.
