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Other denominations
Interactive and relational marketing consultant, Marketing services consultant
Description
These professionals offer specialized services associated with the company's marketing strategy and specializes in personalizing the message, which should facilitate a more stable and continuous relationship with customers, aimed at customer loyalty.
In order to achieve this objective, marketing consultants must implement CRM (Consumer Relationship Management) strategies and manage computerized database systems that contain all the information of current and potential customers and that must allow them to predict customer behaviour and carry out promotions that have a higher incidence.
Often marketing consultants work in multidisciplinary teams made up of designers, creatives who create the message, programmers who design the support of the message and experts in the management and exploitation of the data that analyse the customers' profile.
Tasks
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva