Interactive and relational marketing consultant, Marketing services consultant

These professionals offer specialized services associated with the company's marketing strategy and specializes in personalizing the message, which should facilitate a more stable and continuous relationship with customers, aimed at customer loyalty.

In order to achieve this objective, marketing consultants must implement CRM (Consumer Relationship Management) strategies and manage computerized database systems that contain all the information of current and potential customers and that must allow them to predict customer behaviour and carry out promotions that have a higher incidence.

Often marketing consultants work in multidisciplinary teams made up of designers, creatives who create the message, programmers who design the support of the message and experts in the management and exploitation of the data that analyse the customers' profile.

• Advise the client and establish the marketing strategy:
  Analyse and study the customer sector and evaluate the marketing strategies developed by the company so far.
  Meet with those responsible for the client's company in order to determine what message they want to transmit, as well as the bases of the campaign. Throughout the project, marketing consultants must keep in regular contact with the client company since they must report on the evolution of the project and make possible changes.
  Meet with their team of creatives, designers, programmers and data management experts in order to establish the campaign's main lines and working procedure.
  Set the objectives of the campaign, such as increasing sales, loyalty of a certain customer profile or the presentation of a new product/service.
  Define how to get customer information: through existing lists in the market or through an agreement with the customer company for which the campaign is being carried out.
• Control and manage customer information and organize the company's CRM (Customer Relationship Management) strategy with all its implications: relational database, personalized response to customers, coordination with the different company departments.
• Prepare the communication plan based on the information obtained:
  Design the marketing strategies that will be applied to the messages that will be sent to the clients.
  Make personalized monitoring of available data to draw conclusions.
  Prepare periodic reports in order to check the results of the marketing and research campaign.
  Define the advertising placement possibilities: banners, online advertising texts, commercial newsletter, agreements reached with different websites, blogs or influencers related to the product/service that the client commercializes, etc.
  Monitor the implemented marketing strategy and study the results by preparing surveys and statistics.
• Check that business plans are developed in compliance with current regulations regarding direct and interactive marketing, such as the Law on Protection of Personal Data and Guarantee of Digital Rights.

Regulated training and graduates

• Grau: Audiovisual i multimèdia
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Empresa i tecnologia
• Grau: Enginyeria multimèdia
• Grau: Enginyeria de sistemes audiovisuals
• Grau: Enginyeria informàtica de gestió i sistemes d'informació
• Grau: Continguts digitals interactius
• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunitats digitals
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Negocis i màrqueting internacionals
• Grau: Comunicació audiovisual
• Grau: Comunicació i industries culturals
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Publicitat i relacions públiques

Complementary training

Other specific skills

Communication: Level 3

Orientation within reach: Level 2

Customer orientation: Level 2

Strategic orientation: Level 3

Team work and cooperation: Level 2

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Director of communication

E-commerce manager

Online advertising expert

Web analytics expert

Public Relations Manager

• Work hours

  Full-time. Sometimes there are job tips that force them to lengthen their workday, especially in the end of campaign periods or because it depends largely on the requirements of their client, so their workday is changeable.

• Salary

  Junior positions: the salary range is between 28,468- and 43,494-euros gross per year. The average salary is around 35,189 euros gross per year.
  Senior positions: the salary range is between 30,974- and 47,298-euros gross per year. The average salary is around 38,277 euros gross per year.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Other features

  This job is usually subcontracted to companies specialized in this type of activities.

• Professional category

  Technician