Barcelona City Council | Capital humà

The art director defines the graphic image of the project being developed, from press releases, company catalogs, advertising cinema, multimedia or Internet projects. In addition, they also present and defend the project before the customer and coordinate the preproduction and production phases. The art director follows the evolution of the media and communication tendencies and styles of different publics or sectors of society. This profile is also found in publishing.

• Analyze the project or graphic product.
  Study the communication objectives defined for the project, as well as the profile of the company or institution commissioning the project.
  In the case of a printed publication, study the elements to be combined on each page.
  Consider the different types graphic resolution, styles or trends.
• Design different graphic proposals for one or more creative ideas.
  Design the graphic elements of the project, the distribution of images, texts and holders, illustrations, graphic elements, colors, etc.
• Coordinate and manage the preproduction and production of the project.
  Manage other professionals collaborating in the same team or contracted outside during development of the graphic proposal. These professionals may include graphic designers with a more technical approach, photographers, illustrators, animators, producers, etc. Supervise the material for final production: master copies for printing, the final layout of the newspaper or audiovisual, and the production of virtual elements.
• Responsible for customer relationships.
  The art director is responsible, together with the creative director, of presenting the project to the customer and defending it.

Regulated training and graduates

• Certificat de Professionalitat de la Família Arts Gràfiques: Producció editorial (Nivell 3)
• Certificat de Professionalitat de la Família Arts Gràfiques: Desenvolupament de productes editorials multimèdia (NIvell 3)
• Certificat de Professionalitat de la Família Imatge i so: Desenvolupament de productes multimèdia interactius (Nivell 3)
• Professional Training Course(s) in the field of Graphic Arts - Advanced Level: Design and publication of printed and multimedia
• Professional Training Course(s) in the field of Plastic Arts and Design - Advanced Level in Graphic Communication and audiovisual: Audiovisual Graphic
• Professional Training Course(s) in the field of Plastic Arts and Design - Advanced Level in Graphic Communication and audiovisual: Advertising graphics
• Grau: Comunicació cultural
• Grau: Audiovisual i multimèdia
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Comunicació i industries culturals
• Grau: Publicitat i relacions públiques
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Màrqueting
• Grau: Belles arts
• Grau: Arts i disseny
• Grau: Disseny
• Grau: Disseny i creació digitals
• Grau: Disseny, Animació i Art Digital
• Grau: Cinematografia
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Enginyeria multimèdia

Complementary training

Other specific skills

Creativity: Level 3

Concern for order and quality: Level 3

Flexibility and change management: Level 2

Leadership: Level 2

Planning and organisation: Level 3

Customer orientation: Level 2

Artistic

People who show an interest in the artistic field enjoy expressing ideas and feelings through the language of art A creative spirit and the motivation to convey concepts or emotions are inherent to this interest. This field includes all the activities that are oriented towards creating artistic products in their various forms: works that are musical, cinematographic or visual in nature, as well as dance and related arts.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

Advertising graphic designer

Graphic designer of corporate images

Graphic designer of packaging

Graphic designer editor of audiovisual presentations

Graphic designer

• Work hours

  The working day is usually full-time.

• Salary

  Between 26.280 and 39.886 euros gross a year, depending on experience and personal skills. Median: 32.376 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Human resources and equipment

  Initially, IT equipment with suitable programs for the service provided will be necessary. In addition, contact with outside collaborators (copy-editors, photographers, illustrators, etc.) that can subsequently be integrated into the company depending on turnover.

• Initial investments

  Approximately 8,000 euros which would include a Mac computer (usually), layout programs: Photoshop, Freehand, etc. and the printer.