Digital media designers create and edit graphics, animations, sound, text and video to assist in the creation of integrated multimedia products. They may perform activities related to the web, social networks, augmented reality and virtual reality but exclude the production of music using physical instruments and complex software sound synthesis tools. Digital media designers may program and build websites, mobile applications and other multimedia products.

Tasks

Tasks include -
(a) Determining the objectives and constraints of the design brief by consulting with clients and stakeholders;
(b) Undertaking research and analysing functional communication requirements;
(c) Formulating design concepts for the subject to be communicated;
(d) Preparing sketches, diagrams, illustrations and layouts to communicate design concepts;
(e) Designing complex graphics and animation to satisfy functional, aesthetic and creative requirements of the design brief;
(f) Creating two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelling programmes;
(g) Negotiating design solutions with clients, management, sales and production staff;
(h) Selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display;
(i) Detailing and documenting the selected design for production;
(j) Supervising or carrying out production in the chosen media.