Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

Tasks

Tasks include -
(a) Planning, developing and organizing advertising policies and campaigns to support sales objectives;
(b) Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
(c) Writing advertising copy and media scripts, and arranging television and film production and media placement;
(d) Collecting and analysing data regarding consumer patterns and preferences;
(e) Interpreting and predicting current and future consumer trends;
(f) Researching potential demand and market characteristics for new goods and services;
(g) Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
(h) Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
(i) Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.