Cataleg D ocupacions capçalera

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Catalogue of occupations

Ocupacions

Market research interviewer

Latest available data: March 2025 (includes accumulated data from the past 12 months)

Other denominations:
Market research analyst Market research interviewer Market research representative Marketing recruiter Mystery shopper Phone interviewer Public opinion researcher Research interviewer Survey interviewer

Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.

Tasks

Tasks include -
(a) Contacting individuals by telephone or in person and explaining the purpose of the interview;
(b) Asking questions following the outlines of questionnaires and surveys;
(c) Recording responses on paper or entering responses directly into a computer database through computer-assisted interviewing systems;
(d) Identifying and resolving inconsistencies in responses;
(e) Providing feedback to survey sponsors concerning problems in obtaining valid data.

Knowledge

  • Marketing and advertising
  • Statistics
  • Database and network design and administration
  • Audio-visual techniques and media production
  • Political sciences and civics

Digital competencies

  • Conducting academic or market research
  • Communicating with colleagues and clients
  • Communication, collaboration and creativity
  • Interviewing
  • Technical or academic writing

Digital competencies

  • Managing, gathering and storing digital data
  • Analysing and evaluating information and data

Personal competencies

  • Working efficiently
  • Communicating
  • Processing information, ideas and concepts
  • Following ethical code of conduct

Professional groups of the occupation

Clerical support workers

Customer services clerks

Client information workers

Survey and market research interviewers

Other occupations of the professional group

Do you want to know what the hiring rate for this occupation is in the market?

Contracts and job seekers in the last year in Barcelonès

Survey and market research interviewers

1.543

Number of contracts in Barcelonès

77,58%

Percentage of contracts in Catalonia

12,87% Interannual variation of contracts in Barcelonès

32,79%

Permanent contracts over total contracts in Barcelonès

44,26%

Part-time contracts

1,48% Turnover index

191

Average of job seekers in Barcelonès

-4%

Interannual variation of job seekers in Barcelonès

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

The market for this profile is hiring

Contracts in u00e8 over the past year by sex and age

Contracts by gender in Barcelonès.

Customer services clerks

36%

64%

Men
Women

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

Contracts by age groups.

Customer services clerks

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

What vacancies are published in the professional family?

Vacancies published by professional family and type of contract in Barcelonès over the past year

Client information workers

Occupation Vacancies Permanent contracts

Data source: Data generated from the analysis of Lightcast data and the Observatory of Work and Productive Model of the Government of Catalonia.

What experience is required for the vacancies? Which sectors are looking for this occupation?

Survey and market research interviewers

No experience
22%
Less than 1 year
25%
Between 1 and 2 years
18%
Between 2 and 4 years
11%
Between 4 and 8 years
9%
More than 8 years
15%
Information and communication
38%
Professional, scientific and techinical activities
24%
Administrative and support service activities
11%
Wholesale and retail trade; repair of motor vehicles and motorcycles
8%
Manufacturing
7%
Others
12%

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.

The vacancies published are for working in:

Job vacancies posted by county

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.