Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing kpis in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.

Tasks

Tasks include -
(a) Planning and organizing special sales and marketing programmes based on sales records and market assessments;
(b) Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns;
(c) Establishing and directing operational and administrative procedures related to sales and marketing activities;
(d) Leading and managing the activities of sales and marketing staff;
(e) Planning and directing daily operations;
(f) Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources;
(g) Overseeing the selection, training and performance of staff;
(h) Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.