Cataleg D ocupacions capçalera

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Catalogue of occupations

Ocupacions

Chief marketing officer

Latest available data: December 2024 (includes accumulated data from the past 12 months)

Other denominations:
Chief commercial officer Chief commercial strategist Chief commercial strategy officer Chief marketing officer Director of marketing Head of marketing Senior marketing officer

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Tasks

Tasks include -
(a) Planning and organizing special sales and marketing programmes based on sales records and market assessments;
(b) Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns;
(c) Establishing and directing operational and administrative procedures related to sales and marketing activities;
(d) Leading and managing the activities of sales and marketing staff;
(e) Planning and directing daily operations;
(f) Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources;
(g) Overseeing the selection, training and performance of staff;
(h) Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.

Knowledge

  • Marketing and advertising
  • Management and administration
  • Wholesale and retail sales
  • Law
  • Audio-visual techniques and media production

Digital competencies

  • Developing financial, business or marketing plans
  • Collaborating and liaising
  • Managing budgets or finances
  • Analysing business operations
  • Promoting products, services, or programs

Digital competencies

  • Analysing and evaluating information and data

Personal competencies

  • Processing information, ideas and concepts
  • Leading others
  • Working efficiently

Professional groups of the occupation

Managers

Administrative and commercial managers

Sales, marketing and development managers

Sales and marketing managers

Other occupations of the professional group

Do you want to know the demand for this occupation in the market?

Contracts and job seekers in the last year in Barcelonès

Sales and marketing managers

1.454

Number of contracts in Barcelonès

55,99%

Percentage of contracts in Catalonia

-3,84% Interannual variation of contracts in Barcelonès

95,19%

Permanent contracts over total contracts in Barcelonès

5,85%

Part-time contracts

1,03% Turnover index

2.016

Average of job seekers in Barcelonès

12%

Interannual variation of job seekers in Barcelonès

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

The market for this profile is hiring

Contracts in u00e8 over the past year by sex and age

Contracts by gender in Barcelonès.

Administrative and commercial managers

56%

44%

Men
Women

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

Contracts by age groups.

Administrative and commercial managers

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

What vacancies are published in the professional family?

Vacancies published by professional family and type of contract in Barcelonès over the past year

Sales, marketing and development managers

Occupation Vacancies Permanent contracts

Data source: Data generated from the analysis of Lightcast data and the Observatory of Work and Productive Model of the Government of Catalonia.

What experience is required for the vacancies? Which sectors are looking for this occupation?

Sales and marketing managers

No experience
7%
Less than 1 year
44%
Between 1 and 2 years
6%
Between 2 and 4 years
19%
Between 4 and 8 years
8%
More than 8 years
16%
Wholesale and retail trade; repair of motor vehicles and motorcycles
22%
Professional, scientific and techinical activities
21%
Information and communication
19%
Administrative and support service activities
16%
Manufacturing
7%
Others
15%

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.

The vacancies published are for working in:

Job vacancies posted by county

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.