Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Tasks

Tasks include -
(a) Planning and organizing special sales and marketing programmes based on sales records and market assessments;
(b) Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns;
(c) Establishing and directing operational and administrative procedures related to sales and marketing activities;
(d) Leading and managing the activities of sales and marketing staff;
(e) Planning and directing daily operations;
(f) Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources;
(g) Overseeing the selection, training and performance of staff;
(h) Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.