Cataleg D ocupacions capçalera

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Catalogue of occupations

Ocupacions

Brand manager

Latest available data: December 2024 (includes accumulated data from the past 12 months)

Other denominations:
Assistant brand manager Brand development manager Brand executive Brand manager Brand marketing manager Formula manager Graduate brand manager Market development executive Marketing development manager Marketing manager (brand development) Senior brand manager Trainee brand manager

Brand managers analyse and plan the way a brand is positioned on the market.

Tasks

Tasks include -
(a) Planning, developing and organizing advertising policies and campaigns to support sales objectives;
(b) Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
(c) Writing advertising copy and media scripts, and arranging television and film production and media placement;
(d) Collecting and analysing data regarding consumer patterns and preferences;
(e) Interpreting and predicting current and future consumer trends;
(f) Researching potential demand and market characteristics for new goods and services;
(g) Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
(h) Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
(i) Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

Knowledge

  • Marketing and advertising
  • Wholesale and retail sales
  • Work skills
  • Law

Digital competencies

  • Developing financial, business or marketing plans
  • Planning events and programmes
  • Managing budgets or finances
  • Promoting products, services, or programs
  • Supervising a team or group

Digital competencies

  • Accessing and analysing digital data
  • Browsing, searching and filtering digital data

Personal competencies

  • Thinking creatively and innovatively
  • Working efficiently
  • Leading others
  • Collaborating in teams and networks
  • Processing information, ideas and concepts

Professional groups of the occupation

Professionals

Business and administration professionals

Sales, marketing and public relations professionals

Advertising and marketing professionals

Other occupations of the professional group

Do you want to know the demand for this occupation in the market?

Contracts and job seekers in the last year in Barcelonès

Advertising and marketing professionals

3.710

Number of contracts in Barcelonès

69,72%

Percentage of contracts in Catalonia

-,48% Interannual variation of contracts in Barcelonès

79,41%

Permanent contracts over total contracts in Barcelonès

10,27%

Part-time contracts

1,08% Turnover index

1.708

Average of job seekers in Barcelonès

22%

Interannual variation of job seekers in Barcelonès

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

The market for this profile is hiring

Contracts in u00e8 over the past year by sex and age

Contracts by gender in Barcelonès.

Business and administration professionals

45%

55%

Men
Women

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

Contracts by age groups.

Business and administration professionals

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

What vacancies are published in the professional family?

Vacancies published by professional family and type of contract in Barcelonès over the past year

Sales, marketing and public relations professionals

Occupation Vacancies Permanent contracts

Data source: Data generated from the analysis of Lightcast data and the Observatory of Work and Productive Model of the Government of Catalonia.

What experience is required for the vacancies? Which sectors are looking for this occupation?

Advertising and marketing professionals

No experience
6%
Less than 1 year
59%
Between 1 and 2 years
6%
Between 2 and 4 years
11%
Between 4 and 8 years
3%
More than 8 years
15%
Activitats professionals, científiques i tècniques
30%
Informació i comunicacions
24%
Activitats administratives i serveis auxiliars
17%
Comerç a l'engròs i al detall; reparació de vehicles de motor i motocicletes
9%
Indústries manufactureres
6%
Altres
14%

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.

The vacancies published are for working in:

Job vacancies posted by county

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.