Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.

Tasks

Tasks include -
(a) Choosing writers, studying scripts to determine artistic interpretation, and instructing actors on acting methods;
(b) Directing all aspects of dramatic productions on stage, television, radio or in motion pictures, including choice of actors, and final decisions concerning costumes, set designs, sound or lighting effects;
(c) Planning, organizing and controlling the various stages and scheduling involved in the production of presentations, motion pictures, television shows and radio programmes;
(d) Engaging and supervising all technical personnel, and determining the treatment, scope and scheduling of production;
(e) Maintaining production archives and negotiating royalties;
(f) Creating, planning, writing scripts for recording, videotaping and editing programmes;
(g) Supervising the positioning of scenery, props and lighting and sound equipment.