Public affairs consultants function as representatives for a client's goal. They attempt to persuade legislative bodies and policy makers to implement laws or regulation in accordance with the client's wishes, and negotiate with parties with potentially conflicting interests. They perform analytical and research duties in order to ensure that the client's cause is being addressed in an appropriate way to the appropriate parties. They also consult their clients on their causes and policies.

Tasks

Tasks include -
(a) Planning and organizing publicity campaigns and communication strategies;
(b) Advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases;
(c) Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) Representing organizations and arranging interviews with publicity media;
(f) Attending business, social and other functions to promote the organization;
(g) Commissioning and obtaining photographs and other illustrative material;
(h) Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.