Election agents manage a political candidate's campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.

Tasks

Tasks include -
(a) Planning and organizing publicity campaigns and communication strategies;
(b) Advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases;
(c) Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) Representing organizations and arranging interviews with publicity media;
(f) Attending business, social and other functions to promote the organization;
(g) Commissioning and obtaining photographs and other illustrative material;
(h) Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.