Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Tasks

Tasks include -
(a) Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;
(b) Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies;
(c) Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization;
(d) Leading and managing the activities of advertising and public relations staff;
(e) Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources;
(f) Establishing and directing operational and administrative procedures;
(g) Planning and directing daily operations;
(h) Overseeing the selection, training and performance of staff.