Fundraising managers are responsible for raising money on behalf of organisations, often non-profit such as charities. Moreover, they manage the fundraised resources developing programs for its use. They perform a variety of tasks to raise money such as developing corporate partnerships, coordinating direct mail campaigns, organizing fundraisers, contacting donators or sponsors, and sourcing grant income from trusts, foundations and other statutory bodies.

Tasks

Tasks include -
(a) Planning and organizing publicity campaigns and communication strategies;
(b) Advising executives on the public relations implications of their policies, programmes and practices preparing and controlling the issue of news and press releases;
(c) Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
(d) Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
(e) Representing organizations and arranging interviews with publicity media;
(f) Attending business, social and other functions to promote the organization;
(g) Commissioning and obtaining photographs and other illustrative material;
(h) Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.