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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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Other denominations

Beauty Consultant, Skin Consultant, Cosmetician, Cosmetic Product Demonstrator


It is a profile with a clear sales focus and a primary aim of advising and guiding the customer in their purchase of cosmetic products. They usually work for a certain cosmetic, make-up or perfume company, carrying out their functions at a counter or shop, or visiting customers, which can be distributors, commercial establishments or individuals. The professional who works in this profession, in addition to having a clear sales focus, must have knowledge of aesthetics, make-up, personal image, etc. in order to be able to correctly talk about what they are selling, recommend the most suitable product and explain their possible uses and applications. Sometimes, in addition to selling products, they must perform demonstrations to small audiences or test products with customers. To the customer, they are the image of the brand they represent.


  • Assist customer and recommend the products best suited to their needs and lifestlyle.
  • Occasionally carry out skin-typing tests, facial morphology studes, etc. To do so, may occasionally have to use monitored computer devices.
  • Offer optimal personalised care, sparing the time required for every consult. The goal is for the client to get to know the consultant and return for advice on subsequent purchasing occasions. Occasionally draw up personalised fact sheets for follow-up.
  • Once the best-suited products have been chosen, show the customer how to use them, which everyday routines to follow, usage tips, etc.
  • When necessary, get the customer to try other products, testing new make up or treatments to allow him/her to witness the results on the spot.
  • These kinds of demonstrations are sometimes programmed for the express purpose of presenting new products or techniques to a small audience in establishments, trade fairs, shopping centres, etc. Consultants sometimes have to travel to carry out these demonstrations.
  • The beauty consultant represents the company at the point of sale and must therefore usually wear a uniform to project a good image and use the products sold: make-up products, fragrances, etc.
  • In charge of keeping the point of sale clean and tidy, positioning the products, checking the merchandise, stocks, cash till, etc. Look after promotional and product displays.
  • Wrap purchases, charge customers and see them off with complimentary samples to allow them to try new products which might interest them.
  • Brand coordinators or managers who operate across several stores must travel to each establishment and supervise the proper positioning of the product, checking how customers are cared for and informed by the sales staff, etc.
  • These are sometimes in charge of communicating with regular customers, sending out mailers to let them know about new products, promotions, special gifts, etc.
  • Part of this work involves a constant rotation in order to find out about all current novelties, the season's collections, new techniques... and thus be able to provide end-customers and product distributors with the relevant information.