Beauty Consultant, Skin Consultant, Cosmetician, Cosmetic Product Demonstrator

It is a profile with a clear sales focus and a primary aim of advising and guiding the customer in their purchase of cosmetic products. They usually work for a certain cosmetic, make-up or perfume company, carrying out their functions at a counter or shop, or visiting customers, which can be distributors, commercial establishments or individuals. The professional who works in this profession, in addition to having a clear sales focus, must have knowledge of aesthetics, make-up, personal image, etc. in order to be able to correctly talk about what they are selling, recommend the most suitable product and explain their possible uses and applications. Sometimes, in addition to selling products, they must perform demonstrations to small audiences or test products with customers. To the customer, they are the image of the brand they represent.

• Assist customer and recommend the products best suited to their needs and lifestlyle.
• Occasionally carry out skin-typing tests, facial morphology studes, etc. To do so, may occasionally have to use monitored computer devices.
• Offer optimal personalised care, sparing the time required for every consult. The goal is for the client to get to know the consultant and return for advice on subsequent purchasing occasions. Occasionally draw up personalised fact sheets for follow-up.
• Once the best-suited products have been chosen, show the customer how to use them, which everyday routines to follow, usage tips, etc.
• When necessary, get the customer to try other products, testing new make up or treatments to allow him/her to witness the results on the spot.
• These kinds of demonstrations are sometimes programmed for the express purpose of presenting new products or techniques to a small audience in establishments, trade fairs, shopping centres, etc. Consultants sometimes have to travel to carry out these demonstrations.
• The beauty consultant represents the company at the point of sale and must therefore usually wear a uniform to project a good image and use the products sold: make-up products, fragrances, etc.
• In charge of keeping the point of sale clean and tidy, positioning the products, checking the merchandise, stocks, cash till, etc. Look after promotional and product displays.
• Wrap purchases, charge customers and see them off with complimentary samples to allow them to try new products which might interest them.
• Brand coordinators or managers who operate across several stores must travel to each establishment and supervise the proper positioning of the product, checking how customers are cared for and informed by the sales staff, etc.
• These are sometimes in charge of communicating with regular customers, sending out mailers to let them know about new products, promotions, special gifts, etc.
• Part of this work involves a constant rotation in order to find out about all current novelties, the season's collections, new techniques... and thus be able to provide end-customers and product distributors with the relevant information.

Regulated training and graduates

• Minimum compulsory education
• Professionalism Certificate: Aesthetic hygiene, hair removal and make-up services (Level 2)
• Professionalism Certificate: Aesthetic care of hands and feet (Level 2)
• Certificat de Professionalitat de la Família Imatge personal: Assessoria integral d'imatge personal (Nivell 3)
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Integral Aesthetics and Wellness
• Professional Training Course(s) in the field of Personal Image - Intermediate Level: Aesthetics and beauty
• Professional Training Course(s) in the field of Personal Image - Intermediate Level: Hairdressing and hair cosmetics
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Styling and Hairdressing management
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Personal and Corporativa Image Consultancy
• A-levels

Complementary training

Other specific skills

Orientation within reach: Level 3

Initiative: Level 2

Concern for order and quality: Level 2

Communication: Level 2

Customer orientation: Level 1

Flexibility and change management: Level 2

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Beautician

Beauty advisor

Personal image trainer

Specialist in post-traumatic and reparatory aesthetics

Make-up artist and hairdresser for shows

• Work hours

  Business hours, Monday to Saturday in split shifts, with availability for shiftwork.

• Salary

  Between 12,000 and 24,000 euros (working full-time), depending on the post's category and responsibilities. In most cases, commissions are earned for completed sales.

• Other features

  At all companies, one must be at least 18 years old in order to work as a beauty consultant. In this type of business, relationship marketing and "word of mouth" are very important for expanding the customer portfolio.

• Professional category

  Specialist staff

• Human resources and equipment

  This professional must have a contact telephone number and their own means of transport, since they often need to make visits to customers who request it. The materials for this line of work are all the catalogs and samples of the brand for which they work, which are necessary for selling the products and services. These materials also include the appropriate tools for performing beauty treatments, applying cosmetics so customers can try them or as part of demonstrations.