Cataleg D ocupacions capçalera

Breadcrumb

Catalogue of occupations

Ocupacions

Search engine optimisation expert

Latest available data: December 2024 (includes accumulated data from the past 12 months)

Other denominations:
Seo expert Seo experts Seo specialist Growth hacker Inbound marketer Search engine marketing specialist Search engine optimisation consultant Search engine optimisation experts Search engine optimisation specialist Search engine optimiser Search engine optimization expert

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch seo campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (ppc) campaigns.

Tasks

Tasks include -
(a) Analysing, designing and developing internet sites by applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments;
(b) Designing and developing digital animations, imaging, presentations, games, audio and video clips, and internet applications using multimedia software, tools and utilities, interactive graphics and programming languages;
(c) Communicating with network specialists regarding web-related issues, such as security and hosting web sites, to control and enforce internet and web server security, space allocation, user access, business continuity, web site backup and disaster recovery planning;
(d) Designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and scripting languages, to produce, maintain and support web sites;
(e) Assisting in analysing, specifying and developing internet strategies, web-based methodologies and development plans.

Knowledge

  • Marketing and advertising
  • Database and network design and administration
  • Computer use
  • Psychology

Digital competencies

  • Developing financial, business or marketing plans
  • Communicating with colleagues and clients
  • Creating artistic designs or performances
  • Promoting products, services, or programs
  • Conducting academic or market research

Digital competencies

  • Managing, gathering and storing digital data
  • Using digital tools for collaboration and productivity
  • Browsing, searching and filtering digital data

Personal competencies

  • Processing information, ideas and concepts

Professional groups of the occupation

Professionals

Information and communications technology professionals

Database and network professionals

Database and network professionals not elsewhere classified

Other occupations of the professional group

Do you want to know the demand for this occupation in the market?

Contracts and job seekers in the last year in Barcelonès

Database and network professionals not elsewhere classified

3.070

Number of contracts in Barcelonès

77,04%

Percentage of contracts in Catalonia

-8,90% Interannual variation of contracts in Barcelonès

96,09%

Permanent contracts over total contracts in Barcelonès

5,44%

Part-time contracts

1,02% Turnover index

733

Average of job seekers in Barcelonès

20%

Interannual variation of job seekers in Barcelonès

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

The market for this profile is hiring

Contracts in u00e8 over the past year by sex and age

Contracts by gender in Barcelonès.

Information and communications technology professionals

70%

30%

Men
Women

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

Contracts by age groups.

Information and communications technology professionals

Data source: Observatori del Treball i Model Productiu, Government of Catalonia

What vacancies are published in the professional family?

Vacancies published by professional family and type of contract in Barcelonès over the past year

Database and network professionals

Occupation Vacancies Permanent contracts

Data source: Data generated from the analysis of Lightcast data and the Observatory of Work and Productive Model of the Government of Catalonia.

What experience is required for the vacancies? Which sectors are looking for this occupation?

Database and network professionals not elsewhere classified

No experience
5%
Less than 1 year
58%
Between 1 and 2 years
5%
Between 2 and 4 years
10%
Between 4 and 8 years
4%
More than 8 years
18%
Professional, scientific and techinical activities
41%
Administrative and support service activities
23%
Information and communication
17%
Manufacturing
5%
Financial and insurance activities
5%
Others
9%

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.

The vacancies published are for working in:

Job vacancies posted by county

Data source: Own elaboration based on the data of vacancies extracted by Lightcast.