These professionals organise, bring together and coordinate the implementation of tourist activities in rural areas with the aim of achieving sustainable development in the area. Their skills include promoting and 'selling' the rural area in which they work.
These professionals control an offer characterised by small dispersed business units (country houses and adjoining buildings).

• Collect information and update job-specific skills
  Ensure that they have an in-depth knowledge of the rural environment of which they work: the people, history, culture and traditions, as well as possible links with nearby areas.
  Their sources of information are personal contact, existing specific bibliography, and studies in various areas, including economics, sector-specific and those related to the planning and development of the area.
• Organise and coordinate the actions to be carried out to promote this area.
  Set the target public and the objectives, guidelines and models of business and tourist development, considering the criteria of environmental sustainability.
  Create a tourist product for this rural location, characterised by a standardised brand that sets it apart.
• Execute actions to promote and sell tourist products,
  Manage the necessary processes in order to obtain the Q standard, which designates quality tourism products, services and establishments.
  Organise joint sales and promotion mechanisms.
  Track promotion results.
  Manage investment in infrastructure (roads, paths, rebuilding of housing, etc.) and grants or loans for small businessmen.

Regulated training and graduates

• Professionalism Certificate: Local tourism promotion and visitor information (Level 3)
• Certificat de Professionalitat de la Família Hoteleria i Turisme: Venda de productes i serveis turístics (Nivell 3)
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Travel Agencies and event management
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance

Complementary training

Other specific skills

Upper-intermediate level of English, as a professional operating in the tourist sector.
User level office automation.

Previous experience in local development, or in hotel and mountain or ski resort management.
Experience in strategic consultancy or in the strategic planning department of a company or tourist institution.

Strategic orientation: Level 2

Initiative: Level 3

Planning and organisation: Level 2

Negotiation: Level 2

Customer orientation: Level 3

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Municipal tour operator

Cruise travel agent

Trip manager

Cultural heritage coordinator

Collective establishments receptionist

• Work hours

  Complete work day and schedule.

• Salary

  Between 16.997 and 27.152 Euros per annum (gross). Median: 21.483 euros annum gross. This figure is for guidance purposes only and depends on the project size and work area.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Other features

  Must have an interest in this occupational field, rural culture strategic consulting, quality and the environment.

• Professional category

  Specialist staff

• Human resources and equipment

  Personal computer, phone line and vehicle.

• Initial investments

  15,000 Euros.