Social, cultural and tourism facilitator

Cultural heritage refers to the set of cultural assets and values that society recognizes as part of its identity, such as history, tradition, popular culture, and manifestations or art in all its aspects. Thus, cultural heritage coordinators define, plan, coordinate and disseminate projects and actions with the aim of revitalizing this heritage. To do so, they carry out attractive proposals and respectful management, which allow achieving a social and economic profitability of heritage assets.

These professionals manage cultural resources that analyse and catalogue once they identify them, and study their possibilities and transform them into proposals and informative activities. This involves a broad and in-depth analytical process, the goal of which is to identify more traditional or even mundane attractions which may in turn be converted into new, alternative ideas in terms of the approach to the attractions of a given area. However, these professionals must know the current context and be up to date with new tourist trends so that these proposals are attractive, integrating them with the most standard experiences to achieve activities and experiences that disseminate cultural heritage in a satisfactory way.

• Analyse the tourist attractions of a place and their scope, whether limited or large, in order to assess the prospects and feasibility of each of these.
• Analyse available resources and the variables of the project, such as what is its objective, what budget is available, what facilities are available, what type of tourist would use the establishment, what area the establishment is located in and what type of establishment it is.
• Identify possible problems and their solutions, establishing priority action plans.

• Define the activities programme, adapting them to the visiting groups and collectives, respecting their needs, the diversity and the peculiarities of the territory.
• Define supporting educational materials for the different groups of visitors.
• Organise, coordinate and assess cultural entertainment and special events.
• Integrate heritage-based resources into the school curriculum.

• Manage the resources required to develop activities.
• Draw up annual budgets for carrying out the planned activities. Budget costs and keep the operating books before, during and after the project.
• Supervise and evaluate the work of personnel.
• Manage computer equipment for its teaching and social use.

• Promote and project a brand image to highlight the offering.
• Promote and promulgate scheduled activities.
• Take sustainability criteria into account at all times, assuring that actions respect heritage resources and local identity.
• Establish a system for assessing the results of actions and adjust if these do not meet the targets laid out in the project.
  

Regulated training and graduates

• Certificat de Professionalitat de la Família Hoteleria i Turisme: Venda de productes i serveis turístics (Nivell 3)
• Professionalism Certificate: Local tourism promotion and visitor information (Level 3)
• Certificat de Professionalitat de la Família Serveis Socioculturals i a la comunitat: Dinamització, programació i desenvolupament d'accions culturals (Nivell 3)
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance, professional profile of tourist entertainment
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance
• Professional Training Course(s) in the field of Socio-cultural and Community Services - Advanced Level: Organisation of social and cultural events
• Grau: Arqueologia
• Grau: Antropologia i evolució humana
• Grau: Antropologia social i cultural
• Grau: Comunicació cultural
• Grau: Comunicació i industries culturals
• Grau: Conservació-restauració de béns culturals
• Grau: Història de l'art
• Grau: Història de l'art i gestió del patrimoni artístic
• Grau: Humanitats
• Grau: Humanitats i estudis culturals
• Grau: Turisme
• Grau: Turisme i oci

Complementary training

Other specific skills

Communication: Level 3

Creativity: Level 1

Flexibility and change management: Level 2

Customer orientation: Level 2

Analytical thought: Level 2

Planning and organisation: Level 2

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Tourist and/or leisure guide

Cultural events manager

Art expert

Cultural adviser

Conserver/restorer of cultural heritage

• Work hours

  Full-time or part-time.
  

• Salary

  The salary is variable, depending on experience, knowledge and especially the level of responsibility. From 17,869 to 29,396 euros gross per year. The average salary is 22,919 euros gross per year.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.
  

• Professional category

  Technician