Executive producers are the central figure in the audiovisual market. The tasks involved in production are extremely varied, so the role of an executive producer cannot be boiled down to a single profile, but rather there are various different profiles linked to the world of production. Broadly speaking, the person in charge of production has ultimate responsibility for the business side of an audiovisual product, with a view to its distribution. Out of all of the figures associated with the world of audiovisual production - including executive producers, producers, production managers and assistant producers - the role of the executive producer is without a doubt the most significant. These professionals oversee the project as a whole, which involves the rest of the professionals in the sector who are involved, planning the execution of a budget that has already been determined, and attempting to secure the necessary funding in order to carry out an approved project. Executive production requires a significant amount of management of human and technical teams, productive organisation and excellent leadership skills. The large responsibility represented by the management and execution of the budget and ensuring that the deadlines for the film are met makes this professional an audiovisual "director", under large amounts of pressure from the people financing the project - whether they are a television channel, production company, foreign co-producers or public entities - and also from the project's technical and artistic team. It is not enough for these professionals l to have vast technical and organisational knowledge - they must also possess a broad vision of the artistic design of an audiovisual product. They should be familiar with the market, the types of product that will do well in specific markets, and must be in a position to discuss issues with members of the production's artistic team in order to make reasonable decisions that take into account both economic and artistic considerations.

• Preparation of the production: managing the concept, analysing and adapting the script to the initial aim and to the budget available.
• Management of technical teams: hiring professionals to carry out the different parts of the production, and coordinating these teams.
• Planning and preparation of the shoot: preparation of the timeline for the project and of the shooting plan.
• Execution of the shooting plan: control and execution of the budget.
• Overseeing the post-production process.
• Marketing and distribution of the product.

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Audiovisual i multimèdia
• Grau: Comunicació audiovisual
• Grau: Ciències empresarials-management
• Grau: Comunicació i periodisme audiovisuals
• Grau: Enginyeria de sistemes audiovisuals
• Grau: Mitjans audiovisuals

Complementary training

Other specific skills

• Advanced knowledge of audiovisual language.
• Ability to manage teams and adapt the needs of the director's team to the technical teams to be involved.
• Knowledge of audiovisual design (production design).
• Languages: advanced English is essential (spoken and written).
• Legal, finance and accounting knowledge.
• Knowledge of product marketing and distribution markets.
• Knowledge of the top professionals in the sector and of the products they are working on and people they are working on them for.

Strategic orientation: Level 4

Networking: Level 2

Commitment to the organisation: Level 4

Planning and organisation: Level 3

Leadership: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Director of communication

Public Relations Manager

Finance Director

E-commerce manager

Marketing consultant

• Work hours

  These professionals do not normally work fixed hours. 12-hour days are extremely common in film, when the production is being shot. In television, provided they have a contract, they may work normal hours. However, since this is a high-ranked position, results-based criteria prevent them from doing fixed and regular hours (ultimately the hours depend on targets and deadlines for when the product has to be finished by).

• Salary

  Executive Cinematographic Production is usually carried out by job contracts or external service providers with salaries of varying amounts and that can even be established as a percentage of the total production budget (between 1% and 2% of the production budget). In 2008, the average budget for a Spanish film was of 2.7 million euros. Salaries therefore range from 27,000 to 54,000 euros.
  In television, this individual generally works with a work contract and can earn between 30,000 and 50,000 euros per year gross.
  

• Other features

  It is a significant advantage to be a member of well-known producers associations or guilds

• Professional category

  Manager

• Human resources and equipment

  As well as technological investment, they require a physical space - an office or studio - as a workspace.

• Initial investments

  The most significant investment comes in the shape of training, namely MBAs in audiovisual companies, economics, managemet and new technologies.