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Other denominations
Expert in definition, measurement and communication of critical indicators of compliance of a company on the Internet.
Description
Web analytics experts are in charge of compiling and carefully analysing all the data generated by the online tools available to a company (web, blog, online marketing campaigns, etc.) in order to help better understand traffic, users' behaviour and profile, their degree of satisfaction, the level of service offered, the customer life cycle, the competitive framework of the degree of achievement of the organization's objectives on the Internet. From the analysis of this information, which is presented with figures, graphs or infographics to facilitate understanding, conclusions will be drawn that will allow choosing and applying the most appropriate positioning techniques on the network to place the company at a competitive advantage over the rest.
There are many data to collect and evaluate by these professionals, some of them can be: number of visits, number of comments posted by users, number of sales through online channels, number of registered users, types of access to the web (by entering keywords in a search engine or directly through the brand name), number of clicks, time of each visit, etc.
Through this analysis, they propose solutions that improve the company's online marketing results or that help them to achieve their objectives, which can range from an increase in market share to an increase in sales. Ultimately, their function is to use data to transform websites to make them more efficient, usable and powerful.
Tasks
Training
Computer skills at advanced user level and use of different web analytics tools, such as: Google Analytics, ClickMeter, Crazyegg, Clicky, Piwik, Kissmetric, Woopra, etc.
Knowledge of quantitative, qualitative analysis and databases, with a clear focus on business.
Additionally, it is essential to master Office programs, especially spreadsheets.
Good level of English, since most of the analysis programs or their updates are developed in this language.
More occupations with this training | Look for more information on the degree of interest
Experience
Soft skills
Gain insight into soft skills | Access the dictionary of soft skills
Interests
Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.
The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.
People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.
More occupations with your interests | Get to know your professional interests | Glossary of interests
Related occupations
Wage earner
Self-employment
The tasks carried out by an expert in web analytics can be subcontracted to other companies or specialized freelance professionals. In these cases, we analytics experts position the web in the company, collect quantitative data and provide it to them. Also make a brief analysis but do not intervene in the strategic planning of the company, what they mainly do is to propose more operational solutions such as the inclusion of new keywords, among others.
The material means necessary to work as web analytics experts are a computer with the necessary software and an Internet connection. In this sense, if they have the knowledge and know how to apply web analysis techniques, the investment to be made to work as a freelance web analytics expert is relatively low, if we do not take into account the investment of time necessary in order to attract customers.
Highlights
Organisations and business encompasses a wide variety of activities provided within the company itself or outsourced to other firms and organisations (whether private or public), which seek to facilitate the activities of the company or organisation concerned. This industry includes professionals who are experts in the internal management of organisations and companies, to those specialising in communicating the activities they perform with external customers. As part of both the finance system and the financial management of companies and organisations, the activities performed by this sub-industry enhance the strength of the local economy and the companies and organisations that form part of it. It employs different professional profiles who work in finance departments, at insurance companies, administrative agencies or for auditors, as well as investment and treasury management firms.
01-2006 | | Catalan | Beginner
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09-2014 | | English | Advanced
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Report elaborated by Deloitte-Barcelona Activa that identifies the most in-demand jobs and skills, and the main trends of the sector, giving a current and a future overview.
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01-2013 | | English | Advanced
Barcelona Activa's Business Services Sector Report. This document offers a brief and concise overview of the main trends, both current and future, in this economic sector, in terms of
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Barcelona Activa's Banking and Finance Sector Report. This document offers a brief and concise overview of the main trends, both current and future, in this economic sector, in terms
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https://treball.barcelonactiva.cat/infografies/en/sector/organisations-and-business.html
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Portal de la Borsa de Barcelona que conté informació sobre els diferents mercats de valors, publicacions, índex de cotització, empreses cotitzades, etc.
Display Industry's jobs:
Organisations and business
Barcelona is the main hub for creative activities in Catalonia. The economic activities related to production and art exhibitions, handicrafts, design, audiovisuals and multimedia, the cultural industry and the media form part of the extensive world of the creative industries. In that sense, there are professional profiles associated with the performing arts (dance, theatre, music, circus, etc.), crafts and creative occupations in the field of design and the creation of digital content (video games, interactive) and audiovisual content (cinema and TV), journalism or publishing and the cultural industry, both from a more technical perspective as well as the cultural management and promotion of heritage side.
01-2006 | | Catalan | Beginner
Documents (5 of 20)
10-2022 | | English | Beginner
Do you know where to find the offers that may interest you according to the sector in which you are looking for work? We put at your disposal the
Author: Barcelona Activa
Publishing date: 10-2022
03-2020 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" of creative industries and artificial intelligence, while you are discovering and navigating through documents related
Publishing date: 03-2020
05-2019 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" on video games, while you are discovering and navigating through documents related to this sector
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Publishing date: 05-2019
03-2019 | | Catalan | Beginner
In this conceptual diagram you can consult the content spoken on the "sector day" of the Performing Arts, while you are discovering and navigating through documents related to this
Author: Barcelona Activa
Publishing date: 03-2019
10-2015 | | English | Beginner
3D printing stands out for its innovative character, its easy access and its capacity to promote social link, collaborative economy and a production model more local and sustainable. With
Publishing date: 10-2015
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18-01-2023 | | English | Beginner
In this infographic you will be able to consult which of the formations will allow you to access the Creative and Cultural Industries sector, some of the most outstanding
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Date of issue: 05-12-2022
https://treball.barcelonactiva.cat/infografies/en/sector/creatives-and-cultural-industries.html
12-07-2021 | | Catalan | Beginner
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Author: Barcelona Activa
Date of issue: 12-07-2021
https://infogram.com/indicadors-laborals-dels-sectors-creatius-a-barcelona-2020-1h7z2l877ppqg6o?live
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Font: Barcelona Activa
Date of issue: 26-05-2021
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Display Industry's jobs:
Creative and Cultural Industries
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