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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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A web analytics expert uses online analysis tools to study the behaviour of users who visit a company's website, social profile, blog or other marketing tools.

The Internet explosion and the proven value for enterprises of having a web presence have led to the emergence of a number of professional profiles including web analytics expert. Internet presence is not just about designing a website or creating a social media profile as it also means positioning these instruments on the web to make them as visible and accessible as possible within the massive amount of existing information.
It is for this reason that a web analytics expert compiles and analyses all the data generated by a company's online tools (web, blog, online marketing campaigns, etc.) and based on this uses web positioning techniques that give the company a competitive advantage vis-à-vis other firms.

There are a lot of data to be analysed by a web analytics expert including the number of visits, number of comments posted by users, quantity of sales through online channels, number of registered users, types of access to the website (by entering keywords in a search engine or directly through the brand name), etc.

Hence the compilation and analysis of these data should enable a web analytics expert to draw conclusions and propose solutions to improve the company's online marketing results or help it to achieve its goals, ranging from increased market share to higher sales.


A web analytics expert's duties are listed below:
  • Monitor traffic to the company website, social profile, blog or other tools it uses, analyse the data and draw up quantitative reports with them.
  • Collect qualitative data about user comments and actions in the company's 2.0 tools and draw conclusions about their behaviour to improve its marketing strategies.
  • Use web analytics tools for reporting and statistics. These tools include Google Analytics, Urchin Software, Yahoo! Web Analytics, etc.
  • Propose improvements in the implementation of web analytics tools by mapping out new indicators or new variables to consider.
  • Plan SEO strategies using SEO and SEM techniques including increasing the company's website links with other sites, defining new keywords to improve research systems, labelling, etc.
  • Analyse the usability of the company's website to enhance its intelligibility and ease of understanding for the user. This involves both ensuring the site is straightforward to use and also improving management of its contents for effortless access through analysing variables such as most popular content, number of clicks required to access content, etc.
  • Work on communication and marketing strategic planning with the company's design and communication team.

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Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE