Description
Traditionally, creative teams are made up of a copywriter and an art director. They create the campaign together, although during the production stage each of them carries out different and complementary functions. the copywriter is responsible for the written part and the sound, while the art director is responsible for the visual side. In a tumultuous environment such as the current one, communication service firms are searching for more effective ways of addressing their clients' needs, both through conventional advertising and through new forms of communication. Thus, new types of agencies, structures and jobs are emerging. The position of the versatile creative is one of these emerging figures, able to deal with any communication commissions with set targets and strategies.
Tasks
© Barcelona Activa 2023
Centre per al desenvolupament professional Porta22
Barcelona Treball (Porta22)
Llacuna, 156-162, 08018 Barcelona
bcn.cat/treball
Monday to Friday from 9 to 18 h