Business expansion responsible

A business expansion responsible is in charge for the company business expansion and plays an executive role because he defines and deploys the business development strategy. In the case of franchises, it is responsible for advising franchisees.

This professional manages activities related to marketing, sales, product development and customer service to drive business growth and market share. When it holds a chief executive position in medium or large companies, he or she report directly to the CEO and it is primarily concerned with ensuring the overall business success.

Essentially, he or she monitors and ensures during the process of acquiring a product or service, making sure that organization functions are fitted for achiving their strategic business objectives. Market goals must be closely linked to the company strategic function when drafting, implementing, and evaluating cross-cutting decisions that enable the company to achieve its long-term goals.

• Carry out market research to detect opportunities for commercial expansion.
• Direct and coordinate new openings or areas of expansion (geographical areas and market segmentation) at a national and/or international level
• Depending on the kind of market or product, He or she may develop the following expansion techniques:
  Market penetration: facing the challenge of implementing a new market penetration strategy for a traditional product that must be launched in a traditional market.
  Product development: executing commercial actions in the current market plan, but developing a new or optimized product
• Negotiate with supplier companies or potential franchisees and establishes terms and conditions (fees to be paid, rents, services to be provided) within withc future agreements will be developed.
• Homogenize the brand image, accordingly to marketing department, in order to implement a common merchandising policy and spread a unique corporate image.

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Negocis internacionals
• Grau: Administració i direcció d'empreses
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Ciències empresarials-management
• Grau: Economia
• Grau: Economia i gestió
• Grau: Gestió d'empreses en comerç i distribució
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Publicitat, màrqueting i relacions públiques

Complementary training

Other specific skills

Analytical thought: Level 2

Strategic orientation: Level 3

Planning and organisation: Level 2

Initiative: Level 3

Negotiation: Level 3

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Product Manager

Product Distribution Plannner

Market research analyst

Purchasing Manager

Responsable d'atenció al client i comercial de Marina

• Work hours

  This is generally a full-time job.

• Salary

  In general, these professionals' salary comprises a fixed part ranging from 23.229 to 42.674 euros per annum gross, and a variable, target-based part. Median: 31.485 euros annum gross. This figure is for informational purposes only and depends on the company's size.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.

• Professional category

  Technician