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Description
The community manager is in charge of building, managing and moderating virtual communities around a brand or company on the internet.
Social networks deployment as a communication channel makes it necessary for both companies and self-employed people to be ther, in order to publicize their services and products. In this sense, not to be in the net means a significant loss of market share and customer base. In addition, it is not only necessary to have a business profile on social media, but also to keep it active and up-to-date, energizing the community and interacting with customers in order to give feedback to their queries and comments, contribute to create a good brand image and foster a sense of belonging and closeness.
In this context, a community manager builds the company's public virtual face. Its mission is to use social networks (Facebook, Twitter, YouTube, Instagram, Linkedin, etc.) as a tool to engage customers to the company or brand and attract new ones, either through of the daily contact through social networks, the creation of new brand related contents and/or by participating with communication and public relations as well as the programming and management of events.
Tasks
Training
A community manager needs to have additional training in graphic design or web programming. They should know how to use digital image editing tools (Photoshop, Illustrator, etc.), have sufficient knowledge of HTML and CSS language to interpret and edit simple webpage codes and also be able to use content management software such as Blogger or WordPress.
It is also important to have knowledge of SEO/SEM (Search Engine Optimisation/Search Engine Marketing) positioning. Hence if they have this additional training and have done a community manager course, their basic training may be varied and associated with any professional field.
The community manager should speak and write English correctly, because it is the language normally used to implement a new application or social network, and much of the information on the network related to their work is made in this language.
Must have mastery on different browsers, Outlook and Office.
In addition, it is advisable to have a hybrid profile with a humanistic side and interest in understanding both users' psychology and virtual communities' sociology. The community manager should have a deep and up-to-date knowledge of virtual networks and platforms and writing skills adapted to each platform, ranging from tweet writing to storytelling techniques. The community manager should also be familiar with data tracking and 'likes' provided by each social network and to know how to identify and take advantage of public trends and preferences.
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Experience
Soft skills
Gain insight into soft skills | Access the dictionary of soft skills
Interests
Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.
People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.
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Related occupations
Wage earner
Self-employment
Community manager functions required by a company are very often outsourced to other specialised companies or freelancers as workforces often do not contain someone with the ability to fill this role. Hence it is common for a person to be a freelance community manager working for one or more enterprises.
A freelancer community manager needs a computer with the necessary software and an Internet connection. Thus if someone has the knowledge and knows how to use marketing techniques in social media and on the Internet, the investment required to be a freelance community manager is relatively low.
However, social networks are operational 24 hours a day, 7 days a week, which means a freelance community manager will usually have to work at the weekend and have sufficiently flexible working hours to meet specific promotion/maintenance/user loyalty needs which can crop up at any time given the pervasive nature of social media.
Highlights
Organisations and business encompasses a wide variety of activities provided within the company itself or outsourced to other firms and organisations (whether private or public), which seek to facilitate the activities of the company or organisation concerned. This industry includes professionals who are experts in the internal management of organisations and companies, to those specialising in communicating the activities they perform with external customers. As part of both the finance system and the financial management of companies and organisations, the activities performed by this sub-industry enhance the strength of the local economy and the companies and organisations that form part of it. It employs different professional profiles who work in finance departments, at insurance companies, administrative agencies or for auditors, as well as investment and treasury management firms.
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https://treball.barcelonactiva.cat/infografies/en/ecosistema/organisations-and-business.html
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https://treball.barcelonactiva.cat/infografies/en/sector/organisations-and-business.html
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Pràctica Infografia amb les dades més rellevants de la Indústria 4.0 a l'àmbit Metropolità de Barcelona, 2019. Elaborat pel Departament d'Estudis de la Gerència de Política Econòmica i Desenvolupament
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El Col·legi de Publicitaris i Relacions Públiques de Catalunya és la institució que agrupa el col·lectiu de professionals que es dediquen a la publicitat, les relacions públiques i a
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