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Regulations

In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

 
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Description

The function of a community manager is to build, manage and moderate online communities around a brand or company on the internet.

The beginning of social networks in about 1998 and their subsequent assimilation into the mainstream media has generated the need to be present in them whether as a freelancer or a business. If a company is not on the Internet this may lead to a significant loss of market share and customers. Moreover, just having a business profile in social media is not enough as you also have to maintain, manage and streamline it and respond to customers who use it.


It is against this background that the post of community manager has emerged, the professional whose mission is to use social media tools and instruments (Facebook, Twitter, YouTube, LinkedIn, etc.) to promote a company or brand, generate compelling content, create an image and attract customers. They are the person in the company that builds the virtual link between it and its customers through managing social media, blogs, websites and other 2.0 instruments.

Tasks

The main duties of a community manager are as follows:
  • Contribute to the company¿s online marketing and publicity strategies.
  • Use 2.0 tools to create profiles on the Internet tailored to the objectives of the company's position on it.
  • Foster a sense of community around a brand or company by building relationships with customers and potential customers through the Internet.
  • Eavesdrop on online conversations and manage comments to be included on the company¿s website, social profile or blog. Identify key sites, specialised bloggers and new trends in its business niche on the web, and link them to the company¿s 2.0 mechanisms or its online marketing strategies. Also identify new social media where the company can be positioned.
  • Manage the company's reputation on Internet, check its name is being used correctly and protect it.
  • Eavesdrop on social networks, actively listen to what is being said about the company, analyse the comments and apply conclusions to the company's marketing strategies.
  • Take part in social networks, encourage input, relate the company with other organisations and users, connect it with potential customers and identify their needs.


Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE