Styling Consultant

This professional is the person in charge of advising and assisting the clientele in the research of one or more styles, and then concretises, develops and implements them in their external image. The style of a person is related to the coordination of colours, lines, shapes and volumes, as well as make-up, hairdressing, clothing and accessories, which the consultant has to apply in order to help the person in the research of his/her own recognisable image.
The styling and fashion adviser can base him/herself on the different styles existing in the world of fashion, which are related to ways of understanding life, trends and symbologies typical of certain cultures, regions, urban groups, professional groups, etc.

• Establishes and specifies the external image to be projected by the client:
  - Defines the parameters of beauty with tools such as "Beauty Standards Books", a compilation of visual reproductions of these ideals that help to better visualise the possibilities.
  - Helps the person to define the style he/she wants to identify with by trying to understand the person's current and future needs in order to advise him/her correctly.
  - Identifies the characteristic features of the style to be achieved.
  - Analyses and assesses the morphology of the client's body, paying attention to its proportions, in order to treat them correctly according to the chosen needs and fashion criteria.
  - Makes the graphic and visual proposal to the client, using his/her own tools and resources: hairdressing proposal, make-up, wardrobe and accessories. Uses computer programmes to juxtapose images and make style tests on the figure of the person.
• Applies the chosen styling and coordinates the implementation.
  - Develops the process of the proposed styling advice and asks professionals collaborating in other areas (hairdressing, aesthetics, make-up, dietetics, etc.) to provide the necessary products or services to be implemented on the client.
  - Monitoring to maintain coherence in the globality of the client's external image.
  - Audits the levels of quality and excellence of the service provided.
  - Can act as a personal shopper and accompany the client to buy the products needed to develop their styling or buy them on their behalf.
  

Regulated training and graduates

• Certificat de Professionalitat de la Família Imatge personal: Assessoria integral d'imatge personal (Nivell 3)
• Professional Training Course(s) in the field of Personal Image - Advanced Level: Personal and Corporativa Image Consultancy

Complementary training

Other specific skills

It is a great asset to have previously carried out observation and analysis functions in jobs linked to people and customer service: for example, in fashion establishments, beauty salons, etc. where the physical characteristics of the clients have to be taken into account.

Creativity: Level 2

Flexibility and change management: Level 2

Learning and use of knowledge: Level 1

Customer orientation: Level 3

Conceptual thought: Level 1

Planning and organisation: Level 2

Physical well-being and personal image

People related to the field of physical well-being and personal image are interested in carrying out activities aimed at the care, maintenance and improvement of one's image and physical condition. These activities entail personal contact with the client, offering a service that takes into account their needs, as well as their tastes and preferences. Activities that represent this field include advising and the application of aesthetic, cosmetic and physical treatments.

Beauty advisor

Specialist in social protocol and social skills

Group image consultant

Beautician

Wedding planner

• Work hours

  The working hours may vary according to the schedules and needs of the contracting company or according to the consultancy project being carried out.

• Salary

  There can be big differences depending on the positioning of the clientele or the company you work for and its products: if they are luxury, exclusive, of mass consumption, etc. In addition, it is common to charge per service performed or for commissions.

• Other features

  In the development of their profession, the style and fashion advisor can accompany the person to buy the different products that make up the chosen style or can buy them on their behalf, carrying out the tasks of personal shopper, a speciality within the profession.
  
  In addition, sometimes they can also act as a coolhunter or trend hunter, a professional who perfectly masters the concept of style and has the function of analysing the fashion trends that are developing in real time (in the street, at events, etc.) and then apply this knowledge in the service to the clientele.
  

• Professional category

  Technician

• Human resources and equipment

  For self-employment, training in specialised courses in image consultancy is advisable, which, depending on the duration and characteristics of the course, can vary from small, free training courses of very short duration to long-term courses of between €700 and €3,000.

  An initial investment is required in equipment: make-up, hairdressing, colour samples, styling documentation, etc.

  Investment in quality technological tools is also very important nowadays. For example, there is great value in obtaining a virtual beauty software that brings efficiency and quality to the work.

  It is also necessary to take into account transport costs if travelling to meet the client.