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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

Get to know this occupation


This professional advises and assists clients in searching for one or more styles, and then hones these styles, working with them, developing and implementing their external image. A person's style is related to the coordination of colours, lines, shapes and volumes for all issues involved in make-up, hairstyle, clothing and accessories. In the world of the fashion, styles are given names connected to artistic terminology, as well as ways of viewing life or words created by marketing managers, consumers, journalists, etc. Style also involves cultural symbologies specific to geographic spaces and urban, cultural and professional groups, etc.


  • Assist the client with the definition of the style with which they want to identify, using the appropriate tools and resources. Try to understand their needs, current and future, in order to be able to advise them correctly.
  • Identify the distinctive traits of the desired style.
  • Establish and specify the external, physical appearance that the client should have.
  • Analyse and assess the shape of the client's body, taking their proportions into consideration in order to properly enhance them based on the needs and selected fashion criteria.
  • Create the graphic and visual proposal for the client, using the appropriate tools and resources: suggestions related to hairdressing, make-up, wardrobe and accessories. Use computer programmes in order to juxtapose images and test different styles on the client's figure.
  • Ask the specialist collaborators (specialised in hairdressing, aesthetics, make-up, nutrition, etc.) to contribute products or services to be used on the client.
  • Coordinate the implementation of the style in the overall external image of the client.
  • Audit the quality and excellence level of the service provided.
  • Sometimes, the style consultant accompanies clients when they go shopping for different products that comprise their customised style. They can also make purchases on behalf of the client, so that the client doesn't have to dedicate time to it. In these cases, the stylist acts as a "shopper" (buyers basically). This is an activity that has been taking shape over time and is currently considered a specialty within the profile of personal style consultant.
  • Another specialty within this profile, that has also obtained its own identity as a profession, is that of the "coolhunter": a professional who is highly specialised in the field of style and is able to analyse the trends on the streets, at social events, in different areas of the world, etc. Take the most creative aspects of everything they see that could be of interest so they can be marketed and produced in "Prt a Porter" or ready-to-wear fashion, a term that signifies mass-produced fashions with patterns that are repeated based on demand.

Quick access and copyright:

Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE