Product Development Manager or Product Manager

A Product Manager manages the life cycle of the mobile applications, from their concept to their launch in the market, according to the specifications defined initially. Works with the technical product development team, the design team to set processes maps and the most convenient development methodologies and the marketing and sales team to define the market and pricing strategy. In general, this professional is responsible for carefully defining and communicating the objectives, requirements and limitations of the project.

• Manage the life cycle of the product from its conception to its launch.
• Define the characteristics of the product based on the indications defined at the start of the project with the management team. Prepare and monitor the roadmap of the application up to its launch in the market.
• Monitor the objectives, budget, and timeline established for the product through product management methods.
• Efficient management of the different family products under their responsibility: positioning analysis and segmentation of the market depending on the previous market researches.
• Evaluate the market dynamics in relation to the products families: local factors, competitive position, product characteristics and appropriate distribution channels. Monitor qualitative and quantitative information (market evolution, short-term forecasts, competition analysis, etc.).
• Create, plan, develop and start up financial and marketing strategic plans that must be followed: study of the relation between the profit margin and the price/volume of the different product families. Create solvent strategic diagnosis tools.
• Manage the launching of new products creating selling, marketing, communication and distribution strategies. Propose differentiating characteristics to provide added value to the products and look for new distribution channels. Create technical documentation about the new products such as product manuals, presentations for the commercial network, etc.
• Take part in creating the definition and development strategy of new characteristics and functionalities of the product once it has been launched into the market.
• Collect information and best practices on the latest trends in order to adapt them to the company's products. Suggest new services, solutions and improvements in the products already available on the market in order to favour both users and business.

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Ciències empresarials-management
• Grau: Economia
• Grau: Economia i gestió
• Grau: Gestió d'empreses en comerç i distribució
• Grau: Màrqueting i direcció comercial
• Grau: Màrqueting i investigació de mercats
• Grau: Publicitat, màrqueting i relacions públiques

Complementary training

Other specific skills

Learning and use of knowledge: Level 2

Initiative: Level 3

Strategic orientation: Level 3

Conceptual thought: Level 2

Planning and organisation: Level 2

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Expansion specialist

Market research analyst

Responsable d'atenció al client i comercial de Marina

Product Distribution Plannner

Customer Experience Manager

• Work hours

  Full day, with full availability.

• Salary

  From 25,000 to 55,000 euros gross per year, depending on the size of the company and the experience of the professional.

• Professional category

  Technician