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Graphic design is the branch of design aimed at the visual communication of messages, ideas or data through the creation and combination of symbols, images and text. It establishes a composition, style and colour range that must correspond to the identity and values of each project and makes use of graphic resources such as typography, photography or illustration in order to inform, communicate or attract people.

This occupation can be practiced in many sectors since the products and activities that require a graphic design professional are very diverse. These products and activities include books, magazines, posters, product packaging, web pages, mobile applications, video games, advertising, events, exhibitions or the definition of any visual brand to define the corporate or institutional communication of a project or entity. Some of the most common jobs are advertising and/or branding agencies, design studios, publishing houses and periodicals (such as newspapers or magazines), printing, television studios, packaging industry and design departments of large companies and organizations.

Graphic designers can develop some specializations in order to more specifically address some segments of the labour market, such as advertising, educational material, packaging, audiovisual content, interfaces and digital experiences (UI/UX), branding.


  • Analyse the graphic project or product, considering the image of the company and the market.
    This analysis is based on a briefing or document specifying the communication objectives and design requirements, the positioning of the product and the company, public's profile and the most direct competition.
    Consider the different types of graphic resolution in terms of styles or trends, which may be the result of studies carried out jointly with the company or external consultancies.
  • Conceptualize the ideal visual characteristics based on the previous requirements.
    Select different motifs, images, effects, colours and fonts in order to prepare a first conceptualization of the initial compositions that will configure the proposals or the preliminary project.
    The materials used for the presentation are usually presented in the form of mood boards or mock-ups, in short, enough material to communicate and contrast the definition of creative ideas with the client's imaginary.
  • Design the proposal.
    Once the most appropriate graphic proposal is validated, develop the design and make the final version. For the technical realization of the project, place the images, draw the shapes, model the texts, apply the colours, create the effects, etc.
  • Supervise the pre-production and final production of the design.
    Carry out tests of the final design and supervise the preparation of this material for production: the master copies for printing, the final layout of the publication or audiovisual product, or the production of the virtual element. For example, in the case of a printed advertisement, they will replace the photographic images suggested in the preliminary plans with high resolution images and indicate the colours, the appropriate profile and shaded areas for printing, as well as the indentations of the announcement's measurements.
    Make any possible adaptation or modification that may appear.

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Centre per al desenvolupament professional Porta22

Barcelona Treball (Porta22)
Llacuna, 156-162, 08018 Barcelona

Monday to Friday from 9 to 18 h

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE