Barcelona City Council | Capital humà

Artist and performing companies representatives, sometimes called talent agents, are responsible for promoting the career and administering the business of actors/actresses and other professionals in the entertainment industry such as singers, models, dancers, bands, communicators, etc. Many agents work exclusively with actors or actresses, whereas others work with models of different ages or can even work exclusively with children. The main goal of representatives is to guarantee the best employment and hiring conditions for their clients and to take charge of all professional issues including image rights on many occasions.

• Organise auditions for clients.
• Create networks of contacts that make it easier to place clients.
• Negotiate contracts, rates and manage collections.
• Organise tours and book spaces.
• Advise the actors/actresses on taking decisions about their careers.
• Organise publicity and promotions for the actor/actress.
• Obtain representation for different actors/actresses and seek new talent/artists.
• Maintain relations with the media, handle fan letters and requests for personal appearances of the clients represented.
• Manage clients' trips and work permits.
• Stay in contact at all times with clients.
• Assure that all promotional material for artists is available (photographs, website, videobooks) and manage training and/or skills improvement sessions for clients represented.
  

Regulated training and graduates

• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Comunicació audiovisual
• Grau: Dret
• Grau: Economia
• Grau: Economia i gestió
• Grau: Publicitat i relacions públiques
• Grau: Periodisme
• Grau: Publicitat, màrqueting i relacions públiques

Complementary training

Other specific skills

Networking: Level 4

Negotiation: Level 1

Flexibility and change management: Level 2

Orientation within reach: Level 2

Planning and organisation: Level 2

Customer orientation: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Strategic planner

Product Manager

Project Manager

Director of communication

Expansion specialist

• Work hours

  The workday varies greatly. Although a majority of this workday may be done in the office, they must be flexible, for example, to attend shows and speak with inetrnational contacts in other time zones. Travel is required for attending meetings and events. Representatives devote long hours to their work as there is great competition in this field to win over and retain the best clients.

• Salary

  Wages of representatives vary greatly, depending on their responsibility and experience. Earnings depend on how much the artists they represent earn, as they normally charge commissions of 10-25% of all earnings of the parties they represent.

• Other features

  Joining professional associations is recommended.

• Human resources and equipment

  Artist representatives must have excellent communication skills and networks of contacts, as their career depends on the people surrounding them. They must therefore have a good communications network, meaning that they must have at least a mobile with Internet access and an Internet line. Annual expenses are estimated at some 2500 euros (including consumables, supplies, stationery materials, etc.). If they have their own office, its rental price must be considered.

• Initial investments

  Artist representatives do not have to make a large initial investment, since their capital will essentially be the network of contacts they have acquired over the course of their career. If they want to set up an office, then they will have to invest in the appropriate furniture and basic computer equipment, such as computer, printer and peripherals. Initial investment is calculated at some 2500 euros (depending on the quality and features of the equipment). If they rent premises and have to buy furniture, initial investment in these items are estimated around 800 euros.