Cultural events managers are responsible for designing and executing events (openings, shows, performances, etc.) created as a medium of communication that gives visibility to a company or institution. The quality of work depends both on the creativity of their proposals and their skill in organising all initiatives and resources that are involved in producing the event.

These professionals plan, design and produce cultural events which must adjust both to the mission and action plan of the organising entity, as well as to the profile of the public to which these are aimed, with the ultimate goal of bringing culture and art to the public in the most effective way possible.

They also conduct an analysis of the impact, opinions, public behaviour and other aspects related to the organisation, production, services and facilities of an exhibition. This analysis allows them to make future modifications and improvements. Ultimately, they are responsible for the success of the event and their related services.

• Identify customer needs and establish criteria aligned with the organization.
• Define the target audience, considering their profile, motivations, interests, needs and the social context in which they are framed.
• Design the cultural event, marrying the creative brief, communication targets and budget available.
• Define and select the format (exhibition, show, etc.), content theme (dance, music, archaeology, history, etc.) and duration, according to the missions and action plans of the institution.
• Plan the advertising of the event, the corporate image and the promotional campaign.

• Manage the budget available for the project.
• Manage the necessary human resources (organisation, security, maintenance, services, etc.) and anticipate possible unforeseen events that may occur.
• Oversee contacts with the suppliers of articles and services required (staging, performances, audiovisual aids, decoration, catering, etc.).
• Contact the guests who will be attending the event.

• Analyse the relationship between visitors, the event, communications media and the message, as well as the operation and design of the staging.
• Perform quantitative and qualitative analyses of audiences to find out both the volume of attending audiences and their reactions to new proposals.
• Detect potential problems, via analysis, and propose strategies and tools to solve them.
• Draw up a final report explaining the analysis procedures, conclusions and the interpretation of results.
  

Regulated training and graduates

• Certificat de professionalitat de la Família professional Arts i artesania: Assistència a la direcció tècnica d'espectacles en viu i esdeveniments (Nivell 3)
• Professional Training Course(s) in the field of Socio-cultural and Community Services - Advanced Level: Organisation of social and cultural events
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Travel Agencies and event management
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Comunicació cultural
• Grau: Comunicació i industries culturals
• Grau: Periodisme
• Grau: Publicitat i relacions públiques
• Grau: Gestió hotelera i turística
• Grau: Turisme
• Grau: Turisme i oci
• Grau: Humanitats
• Grau: Humanitats i estudis culturals

Complementary training

Other specific skills

Communication: Level 3

Creativity: Level 3

Networking: Level 2

Analytical thought: Level 2

Planning and organisation: Level 3

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Director of communication

Cultural heritage coordinator

Tourism product marketing and concept manager

Public Relations Manager

Content manager

• Work hours

  The schedule is usually full-time and requires great flexibility.
  
  

• Salary

  The average salary is around 35,000 euros gross per year.
  

• Other features

  If they work in the public sector (museums or cultural organisations), selection by public tender is common.
  

• Professional category

  Manager