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Cultural events managers are responsible for designing and executing events (openings, shows, performances, etc.) created as a medium of communication that gives visibility to a company or institution. The quality of work depends both on the creativity of their proposals and their skill in organising all initiatives and resources that are involved in producing the event.

These professionals plan, design and produce cultural events which must adjust both to the mission and action plan of the organising entity, as well as to the profile of the public to which these are aimed, with the ultimate goal of bringing culture and art to the public in the most effective way possible.

They also conduct an analysis of the impact, opinions, public behaviour and other aspects related to the organisation, production, services and facilities of an exhibition. This analysis allows them to make future modifications and improvements. Ultimately, they are responsible for the success of the event and their related services.


Identify needs and draw up cultural events as promotional media
  • Identify customer needs and establish criteria aligned with the organization.
  • Define the target audience, considering their profile, motivations, interests, needs and the social context in which they are framed.
  • Design the cultural event, marrying the creative brief, communication targets and budget available.
  • Define and select the format (exhibition, show, etc.), content theme (dance, music, archaeology, history, etc.) and duration, according to the missions and action plans of the institution.
  • Plan the advertising of the event, the corporate image and the promotional campaign.

Manage resources for the staging of the event.
  • Manage the budget available for the project.
  • Manage the necessary human resources (organisation, security, maintenance, services, etc.) and anticipate possible unforeseen events that may occur.
  • Oversee contacts with the suppliers of articles and services required (staging, performances, audiovisual aids, decoration, catering, etc.).
  • Contact the guests who will be attending the event.

Analyse the event and make valuation reports
  • Analyse the relationship between visitors, the event, communications media and the message, as well as the operation and design of the staging.
  • Perform quantitative and qualitative analyses of audiences to find out both the volume of attending audiences and their reactions to new proposals.
  • Detect potential problems, via analysis, and propose strategies and tools to solve them.
  • Draw up a final report explaining the analysis procedures, conclusions and the interpretation of results.

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Centre per al desenvolupament professional Porta22

Barcelona Treball (Porta22)
Llacuna, 156-162, 08018 Barcelona

Monday to Friday from 9 to 18 h

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE