Information architect

Content managers are the information and documentation professionals whose mission is to define the type of content on a website and the criteria for categorizing and classifying information. Their work is aimed at all types of companies that need to organise and/or develop new informative, creative or cultural content.

To carry out their work, they must take market needs and the client's goals into account, as well as have solid knowledge of the quality and suitability of the content included on a website. As a professional specialised in content, they are responsible for the selection and organization of information resources, improving accessibility, with special attention to usability criteria and user orientation, as well as investigating, developing and standardising new content, motivating and giving directions to the team of professionals designated to develop the creative process of client companies.

• Act as an on-going observatory of the market for online content.
• Detect suitable content according to specific customer needs.
• Analyse information flows and expand lines for searching for cultural content.

• Generate proposals and create innovative content, considering demand, objectives and customer needs.
• Stimulate the conception of ideas and new content in client companies by employing creative techniques. Run brainstorming sessions, organise the ideas, draw conclusions and study implementation possibilities.

• Negotiate conditions for the transfer and syndication of content with the supplier.
• Negotiate the transfer of content with end customers.

• Define criteria for classification and design the architecture of the content (classification, subject tree, glossaries, etc.).
• Qualify information selection and relevance criteria for a website.
• Coordinate the classification, filtering, monitoring and edition of the content before publication.

• Work with content management and publication tools (Content Manager software, DBs).
• Continually review the sources of information that feed the categories.
• Develop rules for creating new categories and maintaining existing ones.

• Assess the degree of quality of the content and define the results obtained by generating statistical reports.
• Report, follow-up and control incidents.
• Advise and draw up proposals to improve the content of existing projects and programmes.
  

Regulated training and graduates

• Grau: Disseny, Animació i Art Digital
• Grau: Arts i disseny
• Grau: Audiovisual i multimèdia
• Grau: Belles arts
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Comunicació cultural
• Grau: Comunicació i industries culturals
• Grau: Comunicació i periodisme audiovisuals
• Grau: Continguts digitals interactius
• Grau: Disseny i creació digitals
• Grau: Enginyeria multimèdia
• Grau: Humanitats
• Grau: Humanitats i estudis culturals
• Grau: Història de l'art
• Grau: Informació i documentació
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Periodisme
• Grau: Psicologia
• Grau: Publicitat i relacions públiques

Complementary training

Training courses in digital documentation and information architecture.
For content creation functions, the following courses are recommended:
Plastic Art and Design courses.
Courses related to artistic production.
Audiovisual and literary studies.
Courses related to Marketing and Human Resources Management.

Other specific skills

Intermediate level of English.
Knowledge of HTML and web page editors.
Mastery in the use of content management tools: CMS (Content Management Systems).
Knowledge of design and creation of databases.
Knowledge of creativity development techniques.

Experience in creation or edition of content for digital media is necessary. Experience in document classification is valued.
For content creation, this professional must have personal experience in motivation and creative experimentation techniques or work experience in programming content.

Creativity: Level 2

Strategic orientation: Level 2

Analytical thought: Level 2

Planning and organisation: Level 2

Concern for order and quality: Level 3

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Humanities

The key interests of people who are interested in the field of humanities are studying the activity of human beings over time as well as their cultural and artistic expressions. Activities that represent this field are the creation of cultural products and the organisation of exhibitions and events, in addition to the promotion of actions for the preservation and dissemination of an artistic group. Significant knowledge of cultural, historical and linguistic heritage is required to carry out these activities.

Desktop publisher

Advertising creative

Online advertising expert

Infographics designer

Community manager

• Work hours

  Full-time job.

• Salary

  The salary range is between 20,674 and 28,539 euros gross per year. The average salary is around 24,290 euros gross per year.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.
  

• Professional category

  Technician

Sometimes they can work as a freelancer.

• Human resources and equipment

  Personal computer and phone line.
  

• Initial investments

  They vary enormously depending on the sector, their responsibilities and their professional reputation.