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Other denominations
Online marketing consultant, Online advertising designer
Description
Online advertising experts plan and manage the internet marketing strategy. They are specialised in communication with potential customers through the network and in multimedia environments, and combine knowledge in the fields of design, technology and content management. Use the interactivity of digital media to generate messages that require the participation of the target audience, so that they can collect and analyse their preferences and needs, as well as relevant information for the organization.
These professionals must know very well the digital media and the possibilities offered by the different supports to be able to correctly advise on questions such as: which websites are best suited to insert advertising banners, how to make an informative newsletter, or how to send personalized commercial emails.
Tasks
© Barcelona Activa 2011
Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet
Barcelona Treball (Porta22)
+34 934 019 899
bcn.cat/treball
Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777
bcn.cat/barcelonactiva