Barcelona City Council | Capital humà

Online store designer-concept engineer; e-shopper; e-tailer.

Skilled professional in product and service retail marketing to the end-user, by electronic service channels (B2C). This transversal specialisation emphasises the interraction of digital marketing with the client in areas of marketing, studies of consumer behaviour, the conceptual design of digital spaces, the management of categories, cross-selling; in the area of secure payments, in information systems and the management of purchase distribution logistics. Another specialisation of this occupation is oriented towards industrial markets (B2B).

• Coordinate online channels in the Sales department of a company.
• Define interaction and customer service processes to achieve a satisfactory purchasing experience.
• Develops, coordinates and implement business strategies to optimise client income: sales, publicity, suscriptions, etc.
• Coordinate the strategy of the service channel with those responsible for other sales service channels.
• Manage the behavioural analysis and audience of customers and elaborate loyalty strategies: promotions, membership cards, cross-sale strategies, etc.
• Supervise and implement the tasks of the interactivity and usability team, website designers, programmers, etc. Involved in the development of the sales web portal.
• Possess knowledge and experience in technology solutions of the sector.
• Possess knowledge of the development of Internet business. auctions, C2B (purchase syndicated by consumers), etc.
• Understand the different electronic security solutions used to guarantee the quality of transactions among operators (suppliers and clients).
  

Regulated training and graduates

• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Màrqueting i comunicació empresarial
• Grau: Màrqueting i comunicació digital
• Grau: Màrqueting i comunitats digitals
• Grau: Màrqueting
• Grau: Màrqueting i direcció comercial
• Grau: Negocis i màrqueting internacionals
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Gestió d'empreses en comerç i distribució
• Grau: Empresa i tecnologia
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Direcció d'empreses tecnològiques
• Grau: Publicitat i relacions públiques
• Grau: Publicitat, màrqueting i relacions públiques
• Grau: Audiovisual i multimèdia
• Grau: Comunicació
• Grau: Comunicació audiovisual
• Grau: Mitjans audiovisuals
• Grau: Multimèdia
• Grau: Enginyeria multimèdia
• Grau: Continguts digitals interactius

Complementary training

Other specific skills

Flexibility and change management: Level 2

Orientation within reach: Level 2

Concern for order and quality: Level 3

Learning and use of knowledge: Level 1

Analytical thought: Level 2

Strategic orientation: Level 2

Customer service

Direct and personal interaction with people and relating to the public are highly-motivating activities for individuals who have an interest in the field of customer service. A focus on people and on satisfying customers' needs is key in the occupations included in this field. These jobs entail the need to know suitable techniques for attending to the public and being able to give appropriate service that is tailored to their needs and expectations. Good examples are activities which offer assistance and guidance during functions, trips or at facilities, and those which provide advice in relation to products and services.

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

New technologies

People who show an interest in this field are motivated by the development and advanced use of new technologies in any of their applications (software, hardware, telecommunications) from an innovative perspective and in accordance with the continuous updates of technologies, programmes and equipment that appear on the market. The design, installation, management and maintenance of computer systems and new technologies are activities specific to this field.

Director of communication

Online advertising expert

Marketing consultant

Strategic planner

Web analytics expert

• Work hours

  Full-time.

• Salary

  Starting from 27.956-36879 euros a year gross. Median: 32.111 euros annum gross.
  
  Source: Report "Observatory of Jobs and Salaries of the Labour Market. Barcelona Activa", elaborated by ICSA Grupo. April 2015.