This professional who, based on the tourist attractions of a particular region or geographical area, its cultural resources, historical-artistic and natural heritage, climate, etc., draws up strategic plans and implement actions favouring their development. his job requires a comprehensive view of the economic, social and environmental variables of a given area and the consideration of sustainability criteria. His/her skills must include business planning for new or existing activities.

• Carry out analytical and diagnostic work on the environment or territory to be worked in.
  Gather information in order to build up an extensive knowledge of the area and of its social and economic reality.
  Analyase the features of the venue or activity to be planned.
  Be aware of market trends.
• Devise strategic plans
  Define targets, guidelines and business or tourism development models.
  Adopt a comprehensive and multidisciplinary approach when dealing with issues (considering the nature of the land, the building density, accommodation types, potential markets, history, culture, legislation, etc.).
  Consider how to progressively improve, recover or restore the value of areas, venues or activities.
  Draw up Strategic economic, social, environmental and quality development and feasibility plans.
  Define the Operational and tourism marketing plans for an area, tourist destination or company.
• Keep track of the process for the implementation of the strategic plan.
  Monitor the economic and operational management.
  Design information and control tools.
  Assess the potential deviations which might occur during the implementation of the plan.

Regulated training and graduates

• Grau: Administració i direcció d'empreses
• Grau: Ciències empresarials-management
• Grau: Gestió hotelera i turística
• Grau: Turisme
• Grau: Turisme i oci
• Grau: Direcció hotelera
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)

Complementary training

Other specific skills

Upper-intermediate level of English, as a professional operating in the tourist sector.
User level office automation.

Planning and organisation: Level 3

Orientation within reach: Level 4

Strategic orientation: Level 3

Initiative: Level 4

Leadership: Level 2

Conceptual thought: Level 3

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Hotel expansion manager.

Tourist establishment manager

Director of communication

Hotel catering manager

Director of a tourist and cultural services company

• Work hours

  Complete working day and schedule.

• Salary

  Gross annual salaries range between 45,000 and 70,000 Euros. These figures are for guidance purposes only and depend on the size of the project and contracting company.

• Other features

  Interest for strategic consultancy, quality and the environment.

• Professional category

  Manager

• Human resources and equipment

  Personal computer and phone line. Possibility to make use of library references and specific documentation.

• Initial investments

  6,000 euros.