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Business planning and development director in tourist institutions and companies.





In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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This professional who, based on the tourist attractions of a particular region or geographical area, its cultural resources, historical-artistic and natural heritage, climate, etc., draws up strategic plans and implement actions favouring their development. his job requires a comprehensive view of the economic, social and environmental variables of a given area and the consideration of sustainability criteria. His/her skills must include business planning for new or existing activities.


  • Carry out analytical and diagnostic work on the environment or territory to be worked in.
    Gather information in order to build up an extensive knowledge of the area and of its social and economic reality.
    Analyase the features of the venue or activity to be planned.
    Be aware of market trends.
  • Devise strategic plans
    Define targets, guidelines and business or tourism development models.
    Adopt a comprehensive and multidisciplinary approach when dealing with issues (considering the nature of the land, the building density, accommodation types, potential markets, history, culture, legislation, etc.).
    Consider how to progressively improve, recover or restore the value of areas, venues or activities.
    Draw up Strategic economic, social, environmental and quality development and feasibility plans.
    Define the Operational and tourism marketing plans for an area, tourist destination or company.
  • Keep track of the process for the implementation of the strategic plan.
    Monitor the economic and operational management.
    Design information and control tools.
    Assess the potential deviations which might occur during the implementation of the plan.

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Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE