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In compliance with Organic Law 15/1999, of 13 December, under the Personal Data Protection Act, we inform you that data collected will form part of an automated file, under the ownership of BARCELONA ACTIVE SPM S.A., with registered office at 162-164 Calle Llacuna, Barcelona, with the aim of managing enrollments and of informing of the company's activities and services within its field of action. You will be able to exercise access rights, rectification, cancel cancellation and/or opposition via written communication to the Legal Services of BARCELONA ACTIVE SPM S.A. at the aforementioned address.

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Other denominations

Director of a leisure and rural tourism company or Director of a cultural services company


Directors of a tourist and cultural services company apply business management techniques in the leisure and culture sector. They are multidisciplinary professionals capable of leading different human teams, coordinating the planning and execution of business strategy, applying communication and marketing techniques in the field of cultural services, and promoting tourism products based on experience to value the resources of their territory.


Directors of a tourist and cultural services company carry out the following tasks:
  • Are in charge of the economic-financial management:
    Control the budgetary management of the business project.
    Manage financial resources.
    Control the accounting of the company.
    Know the possible sources of financing for cultural tourism.
  • Manage the Human Resources department:
    Hire according to the needs of the company.
    Use occasionally technical services or personnel for specific or isolated actions.
  • Analyse the cultural and tourist resources of the environment:
    Consider the imperatives of the market, competition, current cultural policies, etc.
    Keep up to date on trends in the fields of tourism, leisure and culture.
    Know and use techniques in order to boost heritage.
    Design the cultural and tourist services and products they offer and adapt them to the target audience.
  • Develop marketing and communication strategies:
    In charge of ensuring that their proposals are properly disseminated through the appropriate means of promotion.
  • Use the evaluation and quality control of products as a tool to achieve competitiveness in the market.

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Centre per al desenvolupament professional Porta22
Convent de Sant Agustí
Ca n'Andalet

Barcelona Treball (Porta22)
+34 934 019 899

Barcelona Activa Headquarters
Llacuna, 162-164
08018 Barcelona
+34 934 019 777

Generalitat de Catalunya
Unió Europea FEDER
Unió Europea FSE