Director of a leisure and rural tourism company or Director of a cultural services company

Directors of a tourist and cultural services company apply business management techniques in the leisure and culture sector. They are multidisciplinary professionals capable of leading different human teams, coordinating the planning and execution of business strategy, applying communication and marketing techniques in the field of cultural services, and promoting tourism products based on experience to value the resources of their territory.

• Are in charge of the economic-financial management:
  Control the budgetary management of the business project.
  Manage financial resources.
  Control the accounting of the company.
  Know the possible sources of financing for cultural tourism.
• Manage the Human Resources department:
  Hire according to the needs of the company.
  Use occasionally technical services or personnel for specific or isolated actions.
• Analyse the cultural and tourist resources of the environment:
  Consider the imperatives of the market, competition, current cultural policies, etc.
  Keep up to date on trends in the fields of tourism, leisure and culture.
  Know and use techniques in order to boost heritage.
  Design the cultural and tourist services and products they offer and adapt them to the target audience.
• Develop marketing and communication strategies:
  In charge of ensuring that their proposals are properly disseminated through the appropriate means of promotion.
• Use the evaluation and quality control of products as a tool to achieve competitiveness in the market.

Regulated training and graduates

• Certificat de Professionalitat de la Família Serveis Socioculturals i a la comunitat: Direcció i coordinació d'activitats d'educació en el lleure infantil i juvenil (Nivell 3)
• Professional Training Course(s) in the field of Socio-cultural and Community Services - Advanced Level: Organisation of social and cultural events
• Professional Training Course(s) in the field of Hotel Management and Tourism - Advanced Level: Guide, information and tourist assistance
• Grau: Administració d'empreses i gestió de la innovació
• Grau: Administració i direcció d'empreses
• Grau: Direcció d'empreses
• Grau: Direcció d'empreses (BBA)
• Grau: Turisme
• Grau: Turisme i oci
• Grau: Educació social

Complementary training

Strategic orientation: Level 3

People management: Level 3

Commitment to the organisation: Level 4

Planning and organisation: Level 3

Orientation within reach: Level 4

Communication

Those who show a preference for the field of communication are interested in the generation and dissemination of information. This information, however, can have various purposes: provide information on events and occurrences, generate public opinion on a certain topic or promote and publicise a service or product. Carrying out these activities requires knowledge of various techniques aimed at communication, persuasion and marketing.

Management

The organisation, administration and control of a company or entity are the main interests of people related to the management field. Activities included in this field of interest vary from effective resource management, feasibility analyses and solving business problems to the development of skills and fostering of motivation in relation to human resources. Knowledge regarding specific techniques of strategic administration and business management are required to carry out these activities.

Business planning and development director in tourist institutions and companies.

Cultural events manager

Tourist establishment manager

Director of communication

Theater producer

• Work hours

  Full work day.

• Salary

  Starting from a minimum of 25,000 euros (gross) a year. It can reach 50,000 depending on whether their responsibilities include generating business, not just managing it.

• Professional category

  Manager